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Question Description

A county health department wants to increase the number of Medicaid beneficiaries that participate in prenatal care. It knows that only 40 percent of the expectant mothers eligible for prenatal care fully use the benefit. Many of these target customers make only one or two prenatal visits and then drop out of the program. Most of these women visit the emergency room if they have problems during pregnancy, and also come to the emergency room when they are in labor. For a clear and effective strategy include the following points;

  • Define at least four questions you would need to ask in order to write a SWOT analysis.
  • Write vision and mission statements for the county health department that provides services to pregnant women.
  • Write at least four objectives for the department. In your objectives, try to address the problem presented in the scenario.


Fry, A., M.B.A., & Baum, N., M.D. (2016). A roadmap for strategic planning in the healthcare practice. The Journal of Medical Practice Management: MPM, 32(2), 146-149. Retrieved from https://search-proquest-com.southuniversity.libpro...

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Tutor Answer

School: UCLA



Healthcare Marketing and Strategy
Student Name



Healthcare Marketing and Strategy
In the public ground, it is elementary for program associates to drop out of vibrant projects that
attendant them finished the sequence of life. For an extensive time, package executive’s effort to
determine the strange motives why a few schemes are ineffective. Some others have shown
approaches to comprehend the regular issues, yet there is nobody measure fit all with each
program. Pre-birth care is critical in the conveyance of a solid infant. Not very many pregnant
ladies exploit these projects while some don't.
One way the medicinal services framework impacts pregnant ladies to take part in these projects
is by offering pre-birth mind programs through Medicaid for its recipients. Offering pre-birth
look after those of lower financial class was to enhance the rate of its members. Tragically, even
with projects offering pre-birth nurture its Medicaid recipient members, the quantity of members
keeps on declining. This paper will plot a hierarchical system the pre-birth mind program can
take to enhance the quantity of pre-birth members.
An area wellbeing office needs to expand the number of Medicaid receivers that take attention in
pre-birth attention. It realizes that lone 40 percent of the eager moms qualified for pre-birth mind
completely utilize the advantage. Large portions of these objective clients make just a single or
two pre-birth visits and afterward drop ou...

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