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"Union Pacific Corporation" Please respond to the following:
- Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
- Describe how Union Pacific will be affected by each of these external factors.
"Five Forces of Competition Model" Please respond to the following:
- From the e-Activity, analyze the industry you selected using the Five Forces of Competition Model to determine the impact of each of the five forces.
- Based on your analysis, determine if the industry is attractive or unattractive. Explain your rationale.
"Strong Brands" Please respond to the following:
- Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.
- Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
"Internal Environment" Please respond to the following:
- From the e-Activity, analyze the internal environment of the company you researched to determine that company’s strengths and weaknesses.
- Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale.
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Most Popular Content
Risk Methodologies
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1. Select an organization that you feel could benefit from an improvement in some area of its operations or delivery of its services (publicly traded companies are better as there is more information available).
Define the basic characteristics of the organization (size, industry, annual revenues and profit, competitors, and any relevant regulatory issues).
2. State the inefficiency/deficiency you seek to improve.
Characterize the problem in a quantifiable manner. This means that you should be able to describe the impairment in terms of production inefficiencies in units, number of customers served in each period, amount of revenue lost or unrealized etc.
3. Describe your proposed solution.
Your description should be in sufficient detail that the reader doesn’t have to ask, “how are you going to do that”.
For each portion of the proposed solution you should describe the changes to the organization and the existing process that will need to be made.
4. Describe each of the underlying technologies your proposed solution will require. As an example, if you were solving a supply chain issue and trying to speed up a receiving process, you may use bar code scanners and/or RIFD transmitters/receivers to more quickly ingress the received items into inventory. You would also need to discuss the technologies that would allow the data to be stored, retrieved, and the physical infrastructure and network elements that would allow this to happen.
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