"Union Pacific Corporation" Please respond to the following:
Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
Describe how Union Pacific will be affected by each of these external factors.
"Five Forces of Competition Model" Please respond to the following:
From the e-Activity, analyze the industry you selected using the Five Forces of Competition Model to determine the impact of each of the five forces.
Based on your analysis, determine if the industry is attractive or unattractive. Explain your rationale.
"Strong Brands" Please respond to the following:
Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.
Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
"Internal Environment" Please respond to the following:
From the e-Activity, analyze the internal environment of the company you researched to determine that company’s strengths and weaknesses.
Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale.