VALS Analysis

Oct 25th, 2015
Price: $30 USD

Question description

Before beginning this assignment, go to the following Strategic Business Insights website and explore the information on VALS:

Click on each of the eight types and read the descriptions that define each of the various behavioral classifications.

Then take the VALS survey (link below). PLEASE NOTE that you do not have to enter your email address for the survey to identify your VALS type; however, you do have to answer all the other questions. Your answers to the survey questions remain private and are not shared with the class or the instructor.

In a well-written, 3- to 4-page paper, answer the following questions:

  • How is your behavior as a consumer consistent with the selected primary and secondary group classification descriptions?
  • What factors are most important in landing you in those two categories (think friends, ethnicity, culture, religion, education, gender, age, life stage, etc.)? Briefly describe why each of the selected contributing factors is important in defining you as a member of these groups.
  • Give two examples of products/brands that promote to and/or target one or more of these groups. Give an example of a print or YouTube video ad that substantiates your claim. Provide APA citations of these examples in your references page and include any visuals along with your paper.

In addition to the advertising examples, include two or three other outside references to support your research and conclusions.

Your paper should meet the following requirements:

  • 3-4 pages in length
  • Formatted according to  APA Requirements.
  • Include at least 2-3 outside sources.  

Tutor Answer

(Top Tutor) Daniel C.
School: UT Austin

Studypool has helped 1,244,100 students

Review from our student for this Answer

Oct 29th, 2015
"<3 it, thanks for saving me time. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1825 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors