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brands do not exist in isolation because together with other brands they will be able to harness their inherent capabilities to meet the challenges and overcome them.this is very useful in marketing, marketers must extend the traditional practice of branding—defining the brand’s purpose, value and mission—by also identifying what unique capabilities the brand possesses and can deliver.when brands are together it is easy to beat the competitors in the market.
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Oct 25th, 2015
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