Description
WHO AND WHAT!
- Brief profile of the neighborhood
- Current image/perception about the neighborhood
- What your team needs to do
A) Community Profile
- Brief community profile.
- Current audience / market perception about the community
- Group observations and preliminary insights
- Team rationale and objectives:
- Your team's IMC objectives for your chosen community/neighborhood
My team is volunteering to do the Egg Hunt Event at Besto Art Park from CommUniverCity - SJSU. We are doing crafting and registration. The plans are in the file attached. Neighborhood: around Besto art park. Mostly low income family and they are vietnamese, mexican familieshttps://www.sanjoseca.gov/Facilities/Facility/Deta...
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Explanation & Answer
Hi, please see the attached paper. Have a look at it and in case of any edit, please let me know. Otherwise, it is my pleasure to have you as my buddy now and future. Until the next invite, Bye!
Community Profile and IMC Analysis Outline
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Community Profile
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IMC Analysis
Running Head: COMMUNITY PROFILE AND IMC ANALYSIS
Community Profile and IMC Analysis
Student’s Name
Course
Institutional Affiliation
1
COMMUNITY PROFILE AND IMC ANALYSIS
Community Profile and IMC Analysis
Community Profile
Bestor Art Park is in the city of San Jose. The areas do not have reserved picnic sites,
BBQ sites, and restroom. It will be difficult to get the attention of the public if the group wants to
distribute the leaflets that contain the program of the event. However, it has a youth playground
for children aged from 5 to 12 years old thus posting pictures with colorful Easter eggs will
attract more children to come to the event (sanjoseca.gov, 2019). Bestor Art Park also has a
basketball court that the group can organize for the marketing students to assess the likes and
preferences of children which include determining the activities they like to engage in and
address them during the event. The residents in this area are mostly from low-income fam...