San Jose State Community Profile and IMC Analysis Assignment

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Description

WHO AND WHAT!

  • Brief profile of the neighborhood
  • Current image/perception about the neighborhood
  • What your team needs to do

A) Community Profile

  1. Brief community profile.
    • Current audience / market perception about the community
    • Group observations and preliminary insights
  2. Team rationale and objectives:
    • Your team's IMC objectives for your chosen community/neighborhood

    My team is volunteering to do the Egg Hunt Event at Besto Art Park from CommUniverCity - SJSU. We are doing crafting and registration. The plans are in the file attached. Neighborhood: around Besto art park. Mostly low income family and they are vietnamese, mexican familieshttps://www.sanjoseca.gov/Facilities/Facility/Deta...

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Large Welcome Sign Registration Sign - what is the best way to make it visible from afar? Large Crafts Sign that can hang from a canopy or be placed on a stake Age Group Sign - Elizabeth confirmed Agenda Time 12:30pm: Registration 1:00pm: Egg Hunt 1:30pm: Spring Hat Parade! Below are samples of used foam boards we have at our office. We also have different colors of butcher paper in case you don’t want to go to a store. Egg Cut Outs for Photo Opps - crosses over with Crafts and Decorations Signage Age groups will be 5-7 years old, 812 years old, 0-4 years old. Double Sided. A total of 3 signs. The two older age groups will be Make signs indicating age group for Marketing doing simultaneous egg hunts, the each egg hunt Students youngest kids will go with the bunny Maybe the bunny can read a book These should have handles or be Registration Sign Marketing Students secured onto stakes . How will it be posted. There will not be a canopy over the registration table. The registration will be by the art sculpture. Meet Mr. Bunny! Marketing Students The plan is to have the bunny under the canopy the entire time. Sign can hang from bars Think of a creative name . This will Community Craft or Activity Marketing be the activity with the foam Students boards and questions. Would love to see the progress you've made. Create a large agenda on poster paper or foam board. We can put Agenda of the day Marketing Students this on an easel Agenda Time 12:30pm: Registration 1:00pm: Egg Hunt 1:30pm: Spring Hat Parade! create recycling signage Marketing Students something with handles, foam Marketing board Students Recyclable, Compost, NonRecylcable. standard size paper should work Registration Table Print out sign in sheet for attendees, Name, Address, Email, Number in COMM Interns your group today What kind of information do we want to ask for? The goal is to keep the line as short Sign in community members on sign in sheet. COMM Interns / as possible. As many people as Marketing possible should have a clip board Students and be signing people in. We will bring up to 8 clip boards First Aid Kits Water to distribute Consumer behavior oriented activity All crafts will be done on easels. Refer to workbook below for details and ideas provided by neighbors. Also, add details here about your progress. Include pictures if possible Bunny headband activity - this is will be completed ahead of the event. There will not be a table for crafts per Egg Hunt rules. Egg Cut Outs for Photo Opps Materials for crafts - what do we need to bring to create these crafts? Please provide a materials list of anything you need: ● Easels? ● Foam board? ● Feel free to come ‘shopping’ at our office to gather materials. Crosses over with Registration and Signage Crafts, Games, Activities, Decorations For example, I give my neighborhood 5 eggs! (instead of 5 stars) Consumer behavior craft to elicit Preferences of neighborhood information about the leaders (questions to ask) neighborhood from attendees of all ages, almost like a data or survey presented as an activity) MUST BE Marketing Students -How did you find out about this event? -Do you know about the ON EASELS, NO TABLES neighborhood association? (Maybe AVAILABLE we can make small business cards with the NA email address?) Do you know about the Community Center on 12th Street? Bubbles Carol Marketing student to help Carol on the day of the event. For the human tunnel parade, we will prepare to have a human Human Tunnel Parade ALL tunnel parade for participants to run or walk under. most people will likely have a pre made headband we are making ahead of time. Change theme of frame? COMM Interns, Create headbands Marketing Students large egg cut outs. think about how Create big, bright, photo opportunity decorations COMM Interns, they will stand up. maybe they can Marketing be taped on the fence of the Students playground? use zip ties? CUC office has zip ties Follow the bunny feet on concrete? cut out white or pink paper Print small ears on pink paper. Fit 6 heads, 6 big ears and 6 small ears on their own document, we’ll be Interns These will be made ahead of time printing 50 sheets of each. Print 50 sheets of Egg Hunt Logo cut into circles or semi circles buy poster paper at dollar tree for headband Peggy, the service learners on 4/12 Elizabeth Craft: Have kids decorate easter egg and write why they love their neighborhood on the egg after decorating it. -I made the printout of egg craft just don't know how to upload it on this google doc access it here: Color this Easter Egg
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Explanation & Answer

Hi, please see the attached paper. Have a look at it and in case of any edit, please let me know. Otherwise, it is my pleasure to have you as my buddy now and future. Until the next invite, Bye!

Community Profile and IMC Analysis Outline


Community Profile



IMC Analysis


Running Head: COMMUNITY PROFILE AND IMC ANALYSIS

Community Profile and IMC Analysis
Student’s Name
Course
Institutional Affiliation

1

COMMUNITY PROFILE AND IMC ANALYSIS
Community Profile and IMC Analysis
Community Profile
Bestor Art Park is in the city of San Jose. The areas do not have reserved picnic sites,
BBQ sites, and restroom. It will be difficult to get the attention of the public if the group wants to
distribute the leaflets that contain the program of the event. However, it has a youth playground
for children aged from 5 to 12 years old thus posting pictures with colorful Easter eggs will
attract more children to come to the event (sanjoseca.gov, 2019). Bestor Art Park also has a
basketball court that the group can organize for the marketing students to assess the likes and
preferences of children which include determining the activities they like to engage in and
address them during the event. The residents in this area are mostly from low-income fam...


Anonymous
Really useful study material!

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