Description
WEEK 3 Discussion
TOPIC 1: Model of Consumer Behavior
Let's take the Model of Consumer Behavior for a spin. Consider the last time you purchased a nice dinner at an upscale restaurant. What was your choice of restaurant? Go through all the variables outlined in the first two columns of the model, environmental factors, and consumer factors, and identify the factors that influenced your decision. Note how they resulted in your purchase decision. (Hint: You might have to read ahead for more thorough explanations of each factor.)
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Discussion: Model of Consumer Behavior
Running Head: MODEL OF CONSUMER BEHAVIOR
TOPIC 1: Model of Consumer Behavior
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Model of Consumer Behavior
For a person to sell his or her services or goods, there is a need for a tho...
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