Description (and Step by Step)
Project 3 incorporates the skills and strategies that you have developed over the last two ENC
1102 projects. More specifically, prior to this assignment, you have selected a non-engaged
stakeholder, drawn on the credible sources of the research you have conducted in the past
two projects, recognized the rhetorical choices stakeholders made in designing images that
best represented their goals, and created substantial content by answering guiding questions.
You are now ready, in Part 2, to construct the intermediate draft of your multimodal
Part 2 asks you to create a multimodal argument that aims (1) to educate an audience of nonengaged stakeholders about the topic you have been exploring, (2) to engage this audience by
convincing them that they should care about this issue, and (3) to empower the audience to
agree to your call to action.
You’ll construct this multimodal argument by combining two or more channels or systems of
communication that include (1) writing text as argument (2) incorporating static images, and
(3) connecting a dynamic visual or auditory component via a hyperlink.
Together, in one unified multimodal argument, all three communication modes will (1)
educate an audience of non-engaged stakeholders about the topic you have been exploring,
(2) engage this audience by convincing them that they should care about this issue, and (3)
empower the audience to advance your cause by taking action in some defined way.
More specifically, your multimodal argument requires
1. a textual construction that includes linguistic and spatial constructions in the writing of a
1,000 – 1,200-word essay that incorporates compelling and persuasive evidence that
supports your thesis;
2. a visual component, which strategically integrates a total of two static images
(photograph, diagram, infographic, graph, map, and/or drawing) that support your
argument in important ways. Vary the type of static visuals to avoid including two of the
3. one dynamic media component via a hyperlink of an appropriate word or phrase that
intentionally merges a single video or podcast of two minutes or less into your
multimodal argument in meaningful ways.
Your Multimedia Argument
You should think of your multimodal argument as more than the static words on a printed
page. Rather, embrace your multimodal argument as a balance of thoughtful static and
dynamic images and words, as a balance of text and visualization.
Your purposeful incorporation of media compels you to make rhetorical choices as to the
type of media to use, the ways in which the media will educate, engage, and/or empower
your audience, and the location of where the media will work best in the multimodal
argument to enhance, unify, supplement, and/or complement your text. As you recall, in
Project 2, you analyzed how a stakeholder’s visual arguments reflected the stakeholder’s
goals. In your Project 3 multimodal argument, you now actively assume the stakeholder role
as you use effective visual and/or auditory arguments along with written arguments to
communicate your message to your non-engaged stakeholder.
Keep in mind that visuals help us to develop ideas in immediate ways, to transcend ideas that
blur language barriers, and to understand experiences that language may not be able to
convey. Your static and dynamic multimedia will help to guide your audience, convey your
message and goals, provide clear emphasis, set a particular tone, build credibility, and help
persuade your audience to consider the value of your argument.
Points to remember when using visual images (note: you’re making rhetorical choices for
everything you do in your multimodal argument, and guiding your audience is one of those
Placement of the static images and your one hyperlink are critical to the effectiveness of
the multimodal argument. Images should be large enough (but not overpower the text) to
be seen clearly, be of good quality/resolution, and be positioned near the text that the
images or hyperlink reference. Be aware the relationship between the text and the image
should be clear. In other words, you should reference the image in the text in a way that
advances why the image matters to the argument being conveyed. Wrap the text
squarely or tightly around the image. Label all visuals with a relevant title and caption
that explains the argument of the visual.
Give credit to the original source when using images, including bibliographic
information in your Works Cited page. Refer to the required formatting guidelines for
Introduce your dynamic visual with a hyperlink, which will allow your audience to
connect to the video or podcast. Hyperlink an appropriate word or phrase in a sentence
of your text that links directly to the dynamic visual. As you referenced your static
images in the text, you will also connect the dynamic image or podcast (introduced by
your hyperlink) to the larger multimodal argument being conveyed. Reference this
source in your Works Cited Page.
At least five credible sources are required for this Intermediate Draft of your Multimodal
Argument. You can draw on the relevant research conducted in the last two projects;
however, you must include at least 3 new sources that you have not previously used.
In addition to these 5 sources, you will document the 3 sources associated with your 2 static
visuals and your hyperlink connection.
The following processes will help you to further develop your Part 2 Intermediate
1. Begin with a creative and transparent title that reflects the critical nature of your
research topic and your objective to persuade your audience to agree with your call to
2. Contextualize your chosen topic in your introduction. Identify the problem related to
your topic, let your audience know why your topic is important and why they should
care, and include a call to action thesis that concludes what you determine is a reasonable
solution to the problem you have conveyed.
3. Provide a progression of ideas/evidence/appeals in a logical and cohesive pattern in the
body of your essay, introducing each paragraph with a topic sentence that positions an
important point. Follow each topic sentence with supporting evidence from your
research to support your claim. Be sure to anticipate your audience’s objections with a
meaningful refutation and logically lead your audience to the call to action. Integrate
appropriate evidence from your 5 sources, anchoring your ideas with support by the
4. Integrate a total of two static images, photographs, diagrams, infographics, graphs, maps,
and/or drawings, that support your argument in important ways. Vary the type of static
visuals to avoid including two of the same types.
5. Include a hyperlink that intentionally connects an appropriate word or phrase to one
dynamic media component, which may be a single video or podcast of two minutes or
less into your multimodal argument in meaningful ways.
6. Be sure to use clear transitions as you move from point to point.
7. Provide source citations according to the required guidelines.
8. Write a conclusion that highlights your major points and provides realistic forwardthinking ideas for future research/action.
9. Include a Works Cited page
10. Proofread your Part 2 intermediate Multimodal Argument.
While you want to convince your non-engaged audience that your argument has merit
and your call to action is worth pursuing, you don’t want to offend your audience by
ignoring or not anticipating their questions and/or possible objections. Rather, invite
your audience into the conversation about your topic by anticipating the kinds of
questions they might have and providing them with the kind of information that they
would need to decide to take the action you recommend.
Make sure that the static and dynamic visuals you select add value to your written
argument, are consistent with the text’s purpose, create a positive reaction from your
audience, and effectively unify, supplement, and/or complement your text
Envision the components of your multimodal argument as parts to a whole. All
components are necessary to effectively persuade your audience.
This is my 3.1 the one u did for me
U may use sources
The area of research is air pollution. It is essential to identify and control the methods or
practices that lead to air pollution since it results in environmental pollution together with its
adverse effects. Contamination of the environment may be in various ways such as air and water
pollution. Air pollution encompasses the emission of industrial waste and harmful gases.
Allergan a cosmetic and medical product is a known firm to be interested in air pollution
and conservation of the environment not only currently but for many years. Firms that fail to
follow the ethics and ethos on waste disposal may be against environment conservation as rarely
follow the required procedures to dispose of waste(Blair, 2016).
Non-engaged stakeholders are always against environmental conservation measures. If
conferences are held, they fail to attend since they know that their operations are against
recommended the ways of protecting the environment.
Questions that the study will anticipate from the audience include, what are the signs or
how can one know if air pollution is taking place? What are the agents of air pollution? Why did
you choose that particular firm on environmental pollution issue?
For education purposes, information such as not all industries are air pollutants, but some
engage in measures that control the effect. Details on how the firm employs the public for
example in rallies and journals the firm produces concerning air pollution are vital for the nonengaged stakeholders.
Graphical presentations ensure that the firm displays the environmental conservation
message and show it’s ready for environmental protection measures. The text technique inspires
employees and customers to observe ecological conservation measures. Employees take
environmental conservation as a corporate goal. The pictures on the firm’s website depict that
the significant roles of the firm are to fight against environmental pollution. The texts or writings
on the firm’s website also present environmental conservations measures.
Resistance is likely to be experienced from the audience as the public hardly believe that
pharmaceutical firms are in the frontline to curb environmental pollution. Clear examples of
measures such as the color, text, and graphical presentations that Allergen utilizes will be proof
to the audience and also a way to overcome the resistance (Allergan, 2019).
Pictures from Allergen are convincing and will attract the attention of the audience, and
the words to describe them will be useful to ensure that they are attached to the argument.
Employees and customers photos on supporting the control of environmental pollution will also
create a sense of emotion to the audience. The bolded words on the firm's picture “Bold for
Life” typed in green is proof of how the company is interested in environmental conservation
Clarity is essential and answering the audience’s questions appropriately will win them.
Explanations with relevant examples such as the policies Allergen utilizes towards environment
conservation will build credibility. The measures or ways the firm uses to dispose of its waste
shows how it complies with ethics on conserving and protecting the environment.
Finding out measures that lead to air pollution and more research in other firms with
different operations will ensure an appropriate answer that convinces the audience. A soft tone is
necessary to convince the non-engaged stakeholders. Its effectiveness will be achieved as it
shows respect to the audience and will be ready to be involved in the argument as they ask
questions. Appropriate articulation of words and not being emotional during the case ensures the
correct tone is achieved (Wolch et al, 2014).
Allergan. (2019). Creating a Greener, more environmentally friendly sensitive Allergan,
Blair, J. Anthony. (2016). The rhetoric of visual arguments." Defining visual rhetorics.
Wolch, Jennifer R., Byrne J, & Newell P. (2014): "Urban green space, public health,
and environmental justice: The challenge of making cities ‘just green enough’." Landscape
and urban planning.
EXAMPLE see how they
did the video and the pic
between the text
The Harm of Palm Oil
Did you brush your teeth, put on clean clothes, or put butter on your bread this morning?
If the answer is yes, there is a big chance that you have both consumed and used palm oil just by
doing your morning routine. Palm oil can be used in a variety of products, including cooking oil,
detergent, hygiene and beauty products, chocolate, ice cream, and biofuel (“Palm Oil: Productive
and Versatile”). What many people do not know is that palm oil is harmful for the environment,
animals and humans. In order to do
something about this issue it is
important to create knowledge and
awareness about palm oil and the
problems that comes with it. The
University of South Florida has
been recognizing the major
consequences that comes with palm
oil, and wants to tackle the issue by making students and faculty aware of the global issue. To do
this the university is arranging “The 21-Day Palm Oil Challenge” starting May 25th, promoting a
oil-free lifestyle that would benefit the wellbeing of each participant as well as the global society.
According to Brown and Jacobson, thousands of square miles of rainforest has been cleared due
to palm oil plantations (9), and the worldwide demand for palm oil is estimated to double by 2050
(“Palm Oil”). When palm oil plantations are expanding they are starting forest fires to make the
rainforest disappear. The rainforest is known for storing incredible amounts of carbon dioxide
from our atmosphere, but when farmers burn down large areas of the rainforest it is all released
back into the air. In addition to this, when the rainforest disappears it will not be able to absorb
all the excess carbon dioxide in or atmosphere, neither replace it with oxygen, which again
increases global warming. Deforestation on peatland is actually the worst thing you can do in
respect to greenhouse gases (Block), which is what is happening every day when palm oil
plantations are expanding. This is not only affecting the area that it is happening in, it affects our
The expansion of palm oil plantations does not only harm the environment, it also affects
the lives of the animals living in the rainforest. Forest fires and falling trees either kill the
animals, or it forces the animals into a strange habitat where they will not have enough resources
for food and it is hard for them to find unoccupied land. After years of the expanding palm oil
business, many animals such as
the Sumatran tiger and the Asian
elephant are now on their way to
extinction (Brown and Jacobson
12). As palm oil plantations are
expanding, it is easier for
poachers to capture animals in
the rainforest. The poachers sell
the animals illegally as pets, to zoos, or they sell their body parts separately so people can have it
as decoration in their own homes. As the rainforest is disappearing many wild animals also seek
to local villages or palm oil plantations in order to find food and water. Many farmers use this as
an excuse to harm the animals, and it has been several occasions where animals have been found
buried alive or killed from machete attacks ("What's The Issue?").
The human aspects of palm oil is often overlooked by environmental organizations as they
tend to focus more on the damage that it has on animals and the environment. Therefore, many
people are not aware of the damaging consequences palm oil has on humans. For starters, many
palm oil plantations have proven to break basic human rights by performing “human trafficking,
violence against workers, contract and pay fraud, dangerous and unsanitary conditions, little or
no medical care, child labor, debt bondage, forced captivity and de facto slavery” (Martin).
Palm oil plantations also harm indigenous people living in the rainforest, as well as local
farmers as they are forced away from their own land due to expansion of the plantations. Most of
the indigenous tribes have lived on their ancestors’ grounds for generations, and they are
consequently forced away from it, as the government does not consider it their land (Brown and
Jacobson 22). This has shown to have a devastating effect on indigenous people and local farmers
who often have to become plantation workers due to the captivity of their land. As a consequence
they end up suffering from the bad conditions in the plantations with a salary that they can barely
Palm oil is not only harmful for people living close to the plantations; it hurts every
person that consumes it. The World Health Organization supports the argument that palm oil
contains 40-50% saturated fat, which is a big risk considering tumors and heart diseases. Some
scientists even claim palm oil to be “something close to poison” (Brinkley). What makes this
even worse is that most people do not know that there is palm oil in about 50% of the household
products you find in a grocery store, which mean that the consumers are not aware of the health
risk they are exposed to (“Palm Oil Fact Sheet”).
It is clear that palm oil is harmful for a variety of aspects in our society, which is why the
University of South Florida wants to make students more aware about the issue. Therefore the
school is arranging a “21-Day Palm Oil Challenge” in order to provide students with knowledge
about palm oil, products that does and does not contain palm oil. There will be a kick-off in MSC
1306, April 25th at 4 pm that will give you all the information needed. Throughout this 3-week
period the school will have several events with giveaways of palm oil free products, information,
tips and hints on how to life a palm oil-free lifestyle. University of South Florida wants this
challenge to create awareness about palm oil among students, and hope that they will become
aware about the products they buy.
Palm oil plantations have already ruined large areas of the Indonesian rainforest, and the
damage is increasing every day. This business has a devastating impact on the environment,
animals and humans, which is why it is important to take action. Consumers have a lot of power,
and every person that decides not to buy products that contain palm oil make a difference. In
2010 the widely distributed company Nestlé received much pressure from the consumers
regarding their destructing business in the rainforest. As a result Nestlé removed the use of
unsustainable palm oil in all of their products, including the popular chocolate Kit-Kat ("Give the
Orangutan a Break."). It is clear that consumers have the power to affect the producers, which is
why the University of South Florida decided to create the 21-Day Palm Oil Challenge. This 3week challenge is supposed to create awareness about the issue, and give students the knowledge
and desire not to buy products that contain palm oil. You have the power to make a difference,
take action and help our planet.
Block, Ben. "Global Palm Oil Demand Fueling Deforestation." Global Palm Oil Demand Fueling
Deforestation. Worldwatch, n.d. Web. 06 Apr. 2015.
Brinkley, Joel. "Palm Oil Proving Unhealthy For People." SFGate. N.p., 13 Dec. 2013. Web. 08
Brown, Ellie, and Michael F. Jacobson. "Cruel Oil." How Palm Oil Harms Health, Rainforest &
Wildlife ( ...
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