Performance Measures for Innovation and EntrepreneurshipIn your quest to encourage innovation and entrepreneurial behavior in the medium sized medical equipment company you founded five years ago, you see the need to develop specific measures of performance against which innovative products or services can be measured once they are developed. Explain how the following financial and non-financial measures will be used to assess and evaluate recent innovations:Financial Measures Return on investment Growth in market share Profitability Non-financial Measures Employee loyalty and commitment Breadth of employee participation Employee retention Employee willingness to change Strategic repositioning Competitive capabilities Potential creation of further breakthroughs Number of potential future innovations Submit your report in a 5-page Microsoft Word document.

What does it mean to own a stock? You may know that a stock is an investment and that it can go up or down, but there is more to owning a stock than that. When you own a stock, you own a fraction of the company. If it is just one stock, then it is likely an incredibly small fraction, but institutional investors and even some individuals may accumulate enough stock in a company to own a significant portion of the company. It is important for you, as a shareholder of the company, to understand that you may be entitled to certain privileges, such as voting rights or dividends. Additionally, there are different types of stocks (e.g., common and preferred), and you should understand the difference between them before making an investment decision in a company. For this Assignment, you will explain the differences between common stock and preferred stock, as well as explain other aspects of common stocks, such as potential total return and valuation. You will describe how dividends affect stocks and their total returns.Submit your responses to the following prompts.What are a few differences between common stock and preferred stock? (75–150 words, or 1–2 paragraphs)What makes up the potential total return of a common stock that you purchase? (75–150 words, or 1–2 paragraphs)Why are stocks generally more difficult to value than bonds? (75–150 words, or 1–2 paragraphs)Why might a company choose to not pay dividends? (75–150 words, or 1–2 paragraphs)Under what two assumptions can you use the dividend growth model to determine the value of a share of stock? (150–225 words, or 2–3 paragraphs)Based on the dividend growth model, what are the two components of the total return on a share of common stock? Which do you think is typically larger? (75–150 words, or 1–2 paragraphs)Note: For each prompt, be sure to reference at least one scholarly source to support your answer. Use the Walden Undergraduate Paper Template, provided in this week’s Learning Resources, to complete this Assignment.