DHL Services Marketing Communication Business Case Study

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gg1140

Business Finance

Description

Go to the DHL Website at www.dhl-usa.com. Explore each area of the site and make a list of the types of information you can find based on the three categories of marketing communication (external, interactive, internal) discussed in this chapter. What additional information would you find useful on the site?


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Explanation & Answer

Attached.

1

Running head: DHL MARKETING COMMUNICATION

DHL Marketing Communication
Name:
Institution:
Course Code:

DHL MARKETING COMMUNICATION

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The DHL Website

DHL has made a name for itself as one of the most prominent global parcel,
courier and freight company. The company has one of the most unique websites on the internet,
in terms of content and market communication.
The company’s website is divided into eight main sections: all products &
solutions, our divisions, industry sectors, insights & innovations, careers, press,...


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