Economics Of Globalization: Intellectual Property Rights Assignment

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Intellectual Property Rights

You work for a joint venture of Bayer and Pfizer working on the development of a super fertilizer. The process to make the fertilizer is not unique (i.e., it is known throughout the world).The specific compounds used in production is the trade secret/innovation. This fertilizer has the potential to increase crop yields by 15% for all commercial crops, assume the market can absorb this 15% without much distortion.To date, the joint venture has spent $4 billion on research and development. Current, reliable projections indicate a market of roughly $1.5 billion in sales per year once deployed.

The board of directors of both companies wants this product sold internationally to dominant the fertilizer market. The product has already met safety and efficacy standards in the US and EU The product already has protection in the US and Eu as a trade secret (think Coca Cola or KFC).

Now. the venture must determine how to sell the product worldwide, but they want to protect the formula from being copied. There multiple ways for the venture to protect the formula. they include are not limited to:

Limited availability to select counties or companies

Trade secret protection international Patent Local Contracts

Segmented production

moreover. more (Google intellectual property protection)

Your job is to present the Board of Directors a set of recommendation regarding the protection of the formula. Note you must have at least four recommendation with the pros and cons of each. Then your overall best course of action. in your opinion.

Please write in APA style. DON'T exceed 3 pages.

Tutor Answer

School: UIUC



Intellectual Property Rights
Student’s Name
Institutional Affiliation



Intellectual property rights refer to the mind creation rights work by the law to protect
products invented. A balance in the innovation interests and the public domain ensures that a
creative and innovative environment is fostered. The intellectual property right applies by the use
of copyrights, patents, trademarks and geographical indications (May & Sell, 2006). This paper
based on the venture of Bayer and Pfizer on development of fertilizer will consider the
application of the property rights to guard the coping of the property in the market as well as the
pros and con of the recommendations applied on the protection formula.
Intellectual Property Rights
Use of copyrights is a measure that the company should consider being a legal term that
is used in describing creators’ rights and their control over them. The application of copyrights
works to cover the computer databases used to protect for the information ion the systems. The
pros include the system aims at balancing off interests of the creators of the content and the
public interests regarding the content offered. Similarly, a lot of in...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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