Description
Please read synopsis and answer the 4 questions below completely and thoroughly. Each question is worth 25 points possible. You must upload your answers in a Word document that will be run through Turnitin (answers copied from another source will result in a zero).
"The Uber story shows how a company employing a unique online distribution strategy has disrupted an entire industry and become the dominant market leader. Uber took on an industry of well-entrenched competitors (such as taxis and buses) by breaking ranks from the standard industry distribution model of renting cars, calling taxis, or riding buses. It recognized a gap in the market and targeted customers with unmet needs through a series of totally new distribution approaches.
In just seven years, Uber has revolutionized the urban transportation industry. Once the domain solely of taxicabs, car services, and public transportation, such as trains and buses, Uber allows passengers to call for a ride, choose the driver and type of car, know the fare in advance, and track the vehicle as it approaches. Uber now books more than $10 billion in rides, and operates in hundreds of cities in 67 countries. In addition to traditional competitors, Uber’s success has attracted numerous other ride-hailing services, but Uber is taking full advantage of its first-to-market leadership position. Traditional transportation services are known for the close relationship between cab companies and local governments, high fares, poor service, and little accountability. Uber’s model is changing the transportation industry. Uber’s CEO sees other applications in the company’s future, which may provide the opportunity for growth beyond Uber’s ride-hailing origins." (Pearson, online)
- How did Uber become the leader in the urban transportation business?
- What has been the secret of its distribution strategy? How has Uber managed to provide value to its clients and stay ahead of the competition?
- How does Uber adding delivery services fit into its distribution strategy?
- Do you believe that Uber will be successful in the long term? Why or why not?
Explanation & Answer
Attached.
Surname 1
Student’s Name
Professor’s Name
Course
Date
Uber Synopsis
Outline
i. Question One
ii. Question Two
iii. Question Three
iv. Question Four
Question One
Uber has over the years managed to become a market leader in the transport industry by
disrupting the market conditions in favor of the passenger. Through the taxi hailing application,
passengers cannot only track their taxi as it approaches their location, they are also at liberty to
choose their driver in addition to the type of car in which they wish to travel. Ultimately, these
advantages present convenience that was previously unavailable with the traditional transport
methods. Additionally, the opportunity to determine one’s possible fare before travelling
increased the advantages of the platform among consumers due to the advantages associated with
planning for one’s expenditure. In essence, the market disruptions caused by Uber have largely
constituted of increased customer convenience while using the platform and services from the
company.
Question Two
Surname 2
Uber has managed to provide value to clients by giving them a choice while travelling. In
particular, uber drivers receive ratings for the services provided, which are also available to the
consumer while hailing a particular driver. Therefore, the passenger gets into the taxi with full
knowledge of the driver’s qualities and would be just as much in a position to choose whether to
travel with the driver based on the rating determined. Ult...
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