Description
Consider the following information relative to your consulting engagement for Hoosier Media, Inc.
Marketing
Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.
Information technology
Hoosier Media's newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.
For the next phase of your consulting engagement, address the following in a 700- to 1,000-word paper:
- Propose marketing and information technology implementation tactics for Hoosier Media, Inc.
The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:
- Identifying the information that should be communicated.
- Defining the audience that should receive the communication.
- Identifying the channel(s) of communication.
APA format
Explanation & Answer
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Running head: HOOSIER MEDIA INC
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Hoosier Media Inc.
Institution Affiliation
Instructor’s Name
Student’s Name
Course Code
Date
HOOSIER MEDIA INC
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Marketing and information Technology Tactics
Introduction
Hoosier Media Company has been in operation for many years; the company has engaged
various stakeholders to facilitate the services and improve the distribution process of the news.
However, the firm management has focused on using traditional methods for distribution of the
News through print media. However, there have been increased charges in the market and the
regulation of the media companies. Besides, technology changes, communication and market
activities has improved which have affected the revenue generation of the company. Moreover,
the tactics used by the company has allowed people to undertake changes in the market, where
the firm is expected to adapt to new marketing operations and business activities. Thus, this
report will discuss the tactics to implement in marketing and Information technology.
Marketing and informa...
