Description
- For this assignment, you will fill the shoes of a marketing manager within a company of your choice. As the marketing manager, you are responsible for evaluating the effectiveness of five advertising/promotional tools used by your selected company as well as the effectiveness of the media used. Begin by selecting a publicly-traded company. Utilizing a publicly-traded company will provide you with sufficient access to the promotional tools that you will evaluate. It is your responsibility as marketing manager to compile a 12-slide PowerPoint presentation that includes the following information:
- Provide an overview of your company.
- Identify the primary target market(s) that your company attempts to reach.
- Identify five advertising/promotional tools used by this company. Evaluate the effectiveness of each of the tools in reaching the target market.
- Include promotional tools for at least three different mediums (i.e., television, internet, radio, direct mail, newspaper, yellow pages, magazines, outdoor, and cinema) that your company regularly uses. Evaluate the effectiveness of these media tools.
- The promotional tools that you will be evaluating use various types of media. Describe the advantages and disadvantages of using various types of media to reach a target market.
- As you are compiling your PowerPoint presentation, note that there is no need for a references slide, as you are not required to conduct research for this assignment. Use the “Notes” area to describe (or narrate) the contents on each slide.
- Feel free to be creative with the format of your presentation; however, be sure your presentation is professional and legible.Although the format below is not required, the following demonstrates one way that the content within the presentation can be organized:
- Slide 1: The title slide can include your presentation’s title, your name, and the university’s name.
- Slide 2: Briefly introduce the company and the product/service it offers.
- Slide 3: State an objective for the IMC program, and identify the target market.
- Slide 4: Discuss the first advertising/promotional tool, and evaluate the tool.
- Slide 5: Discuss the second advertising/promotional tool, and evaluate the tool.
- Slide 6: Discuss the third advertising/promotional tool, and evaluate the tool.
- Slide 7: Discuss the fourth advertising/promotional tool, and evaluate the tool.
- Slide 8: Discuss the fifth advertising/promotional tool, and evaluate the tool.
- Slide 9: Provide an overview of the media’s advantages and disadvantages.
- Slide 10: Discuss media tool #1 that is currently being used by this company, and evaluate the media tool.
- Slide 11: Discuss media tool #2 that is currently being used by this company, and evaluate the media tool.
- Slide 12: Discuss media tool #3 that is currently being used by this company, and evaluate the media tool.
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MGMT 30041 Walden University Investment Bonds Prompt Questions
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Business and Society Assignment 4-6 page paper
Business and Society Assignment 1
***Please no plagiarism.***
Assignment 1: Social Performance of Organizations
Ac ...
Business and Society Assignment 4-6 page paper
Business and Society Assignment 1
***Please no plagiarism.***
Assignment 1: Social Performance of Organizations
According to the
textbook, the current world economy is increasingly becoming integrated and
interdependent; as a result, the relationship between business and society is
becoming more complex. Use the Internet to research Apple. Submit a four to six
(4-6) page paper.
Write a four to six
(4-6) page paper in which you:
1. Specify the nature,
structure, and types of products or services of Apple, and identify two (2) key
factors in the organization’s external environment that can affect its success.
Provide explanation to support the rationale.
2. Suggest five (5)
ways in which the primary stakeholders can influence the organization’s
financial performance. Provide support for the response.
3. Specify one (1)
controversial corporate social responsibility concern associated with Apple.
4. Submit a reference
page with at least four (4) quality references that you have used for this presentation
/ paper. Note: Wikipedia and other Websites do not qualify
as academic resources.
Formatting
requirements:
·
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
·
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required assignment page
length.
The specific course
learning outcomes associated with this assignment are:
·
Analyze the relationship between business and society, and the
ways in which they are part of an interactive system.
·
Recommend ways stakeholders can influence the destiny of both
business and society.
·
Analyze the various primary and secondary stakeholder groups,
their roles, and relationships.
·
Compare and contrast the concepts of corporate social
responsibility and citizenship.
·
Analyze ways ethical challenges affect the multiple functions of
business.
·
Use technology and information resources to research issues in
business and society.
·
Write clearly and concisely about business and society using
proper writing mechanics.
** The grading rubric
for this assignment**
Grading
for this assignment will be based on answer quality, logic / organization of
the paper, and language and writing skills, using the following rubric.
Assignment 1: Social Performance of
Organizations
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Specify the nature,
structure, and types of products or service of Apple, and two (2) key factors
in the organization’s external environment that can affect its success.
Provide explanation to support therationale.
Weight: 35%
Did not submit or
incompletely specified the nature, structure, and types of products or
service of Apple, and two (2) key factors in the organization’s external
environment that can affect its success. Did not submit or incompletely
provided explanation to support the rationale.
Insufficiently
specified the nature, structure, and types of products or service of Apple,
and two (2) key factors in the organization’s external environment that can
affect its success. Insufficiently provided explanation to support the
rationale.
Partially specified
the nature, structure, and types of products or service of Apple, and two (2)
key factors in the organization’s external environment that can affect its
success. Partially provided explanation to support the rationale.
Satisfactorily specified
the nature, structure, and types of products or service of Apple, and two (2)
key factors in the organization’s external environment that can affect its
success. Satisfactorily provided explanation to support the rationale.
Thoroughly specified
the nature, structure, and types of products or service of Apple, and two (2)
key factors in the organization’s external environment that can affect its
success. Thoroughly provided explanation to support the rationale.
2. Suggest five (5)
ways in which the primary stakeholders can influence the organization’s
financial performance. Provide support for the response.
Weight: 25%
Did not submit or
incompletely suggested five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Did not submit or
incompletely provided support for the response.
Insufficiently
incompletely suggested five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Insufficiently provided
support for the response.
Partially incompletely
suggested five (5) ways in which the primary stakeholders can influence the
organization’s financial performance. Partially provided support for the
response.
Satisfactorily
incompletely suggested five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Satisfactorily provided
support for the response.
Thoroughly
incompletely suggested five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Thoroughly provided
support for the response.
3. Specify one (1)
controversial corporate social responsibility concern associated with Apple.
Weight: 20%
Did not submit or
incompletely specified one (1) controversial corporate social responsibility
concern associated with Apple.
Insufficiently
specified one (1) controversial corporate social responsibility concern
associated with Apple.
Partially specified
one (1) controversial corporate social responsibility concern associated with
Apple.
Satisfactorily
specified one (1) controversial corporate social responsibility concern
associated with Apple.
Thoroughly specified
one (1) controversial corporate social responsibility concern associated with
Apple.
4.Writing Mechanics, Grammar, and Formatting / Oral Communication.
Clarity and Coherence of Writing / Presentation
Weight: 10%
Serious and persistent
errors in grammar, spelling, punctuation, or formatting / oral communication.
Information is confusing to the reader and fails to include reasons and
evidence that logically support ideas.
Numerous errors in
grammar, spelling, and punctuation, or formatting / oral communication.
Information is
somewhat confusing with not enough reasons and evidence that logically
support ideas.
Partially free of
errors in grammar, spelling, punctuation, or formatting / oral communication.
Information is
partially clear with minimal reasons and evidence that logically support
ideas.
Mostly free of errors
in grammar, spelling, punctuation, or formatting / oral communication.
Information is mostly clear and generally supported with reasons and evidence
that logically support ideas.
Error free or almost
error free grammar, spelling, punctuation, or formatting / oral
communication. Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas.
9.Appropriate use of APA in-text citations and 4 reference
provided
Weight: 10%
Lack of in-text
citations and / or lack of reference section.
In-text citations and
references are given, but not in APA format. Does not meet the required
number of references, and / or references are of poor quality.
In-text citations and
references are provided, but they are only partially formatted correctly in
APA style. Meets the required number of references; some or all references
poor quality choices
Most in-text citations
and references are provided, and they are generally formatted correctly in
APA style. Meets number of required references; all references high quality
choices.
In-text citations and
references are error free or almost error free and consistently formatted
correctly in APA style. Exceeds number of required references; all references
high quality choices.
IS 301 GBCNV Selecting a CRM for Nonprofit Organization Discussion
Chapter 8 Assignment: Selecting a CRM SystemIntroductionA customer relationship management (CRM) system helps a company ma ...
IS 301 GBCNV Selecting a CRM for Nonprofit Organization Discussion
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Businesses implementing CRM systems often report benefits such as improved customer satisfaction, increased customer retention, reduced operating costs, and the ability to meet customer demand.Assignment Topic:You must Develop key criteria that a nonprofit charitable organization should consider in selecting a CRM system. Create a list of at least seven key criteria that a nonprofit charitable organization should consider in selecting a CRM system.Discuss each criterion and assign a weight representing the relative importance of that criterion.Create a Form (Google, Microsoft, your choice). This might be a rubric or another form type that you decide will be most efficient to use in scoring various CRM alternatives in terms of how well they meet those criteria on a scale of 1 to 10.Do research on two CRM package and use your form to develop its score. Write a summary of which CRM you believe will be the better choice and why. What To IncludePart One: Do the ResearchConsider what any non-profit organization would find most beneficial when searching and selecting a CRM system. In this portion of the assignment you will work to collect research and information that will help to develop your evaluation tool. Remember, your research should be reliable and scholarly information. Part Three: Complete the Form/Rubric & Decide on the CRMsSpend time to make this project looks professional and providing sufficient information in choosing an appropriate CRM for any given non-profit organization.Remember: when using forms or rubrics it is essential that you points are concise not overly complicated in determining a rating. The rates should also be clear as to the qualifications for achieving each.When you choose your CRM make sure that you provide evidence to why it fits all of your groups qualifications.Part Four: Turning It InOnce all four components of the assignment are complete compile them into one document to submit.Included should be:List of the seven key criteria in a form or rubric of your choosing with determined weight.A description of why each of these criteria were selected for a non-profit organization.Choose two CRM system to evaluate using your created form/ rubric.Determine which is the better choice and provide a summary of your reasoning.Plagiarism: Plagiarism occurs when you use another student’s paper or you create a paper that is not in your own words and is not properly documented. Avoid plagiarism at all costs. When you attach your paper in the assignment area in WebCampus it will be submitted into plagiarism software.RubricChapter 8 Team Assignment: Selecting a CRM SystemChapter 8 Team Assignment: Selecting a CRM SystemCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeForm/ Content (Group grade)25.0 to >15.0 ptsExcellentForm content shows a thorough understanding of the topic. Substantive research effort is evident in locating relevant information and facts. Content is accurate and sequenced in a clear, logical way. All required elements are included15.0 to >10.0 ptsMeets ExpectationsForm content shows an adequate understanding of the topic. Some research effort is evident in locating relevant information and facts. Content is mostly accurate and reasonably organized. May contain some inconsistencies in content or some connections made may not be supported. Required elements are included10.0 to >0.0 ptsApproaching ExpectationsForm content shows general understanding of the topic. There is limited evidence of research in locating relevant information and facts and/or supporting statements made. Content contains some inaccuracies, inconsistencies, misinterpretations, and/or somewhat unclear. A required element may be missing0.0 ptsNeeds ImprovementForm content shows a lack of understanding of the topic. There is inadequate evidence of research and insufficient relevant information and facts. Content is confusing and/or contains frequent inaccuracies. Required elements are missing and/or randomly organized25.0 ptsThis criterion is linked to a Learning OutcomeForm/Focus (Group grade)15.0 to >9.0 ptsExcellentThe thesis is very clearly stated; the topic is narrowed sufficiently; the specific audience has clearly been taken into account9.0 to >6.0 ptsMeets ExpectationsThe thesis is very clearly stated; the topic is narrowed sufficiently; the specific audience has clearly been taken into account6.0 to >0.0 ptsApproaching ExpectationsThe thesis is unclear; the topic is only partially limited; the specific audience has been partially considered0.0 ptsNeeds ImprovementThe topic and thesis are unclear; no apparent attempt has been made to limit the topic; the specific audience has not been considered15.0 ptsThis criterion is linked to a Learning OutcomeForm/ Design (Group grade)5.0 to >3.0 ptsExcellentForm is visually well designed, aesthetically pleasing with appropriate use of white space, visuals, and minimal text. Color and animations are used judiciously. Theme (e.g., template) is evident throughout to produce a highly cohesive purpose. Basically free from errors (grammar, punctuation, spelling, formatting, etc.)3.0 to >2.0 ptsMeets ExpectationsForm are effectively designed with visual appeal including white space, visuals, and minimal text for the most part. Color and animations are used appropriately. Theme (e.g., template) is evident in the form for the most part to produce a cohesive purpose and/or minor errors (grammar, punctuation, spelling, formatting, etc.)2.0 to >0.0 ptsApproaching ExpectationsForm generally include a mix of white space, visuals, and/or text but not consistently and/or some overuse or inappropriate use of color or animations. 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Writing demonstrates a strong writing style basically free from grammar, punctuation, spelling, or usage errors.8.0 ptsApproaching ExpectationsMinimal “Notes” and Summary and/ or are sporadically provided. Writing demonstrates an average writing style with some errors from grammar, punctuation, spelling, or usage errors.0.0 ptsNeeds ImprovementPresentation lacks “Notes” and summary to explain each slide and/or, if included, the notes repeat the text provided on the form. Writing demonstrates a below average/poor writing style with frequent errors in spelling, grammar, punctuation, and/or usage.20.0 ptsThis criterion is linked to a Learning OutcomeContribution to Group (Individual grade)25.0 to >15.0 ptsExcellentBased on students’ involvement in Google, group member participated fully in the project and shared the workload fairly. Contributed to the development of the presentation and assisted in editing others’ work to produce a polished presentation. Coordinated group’s efforts and/or demonstrated leadership to facilitate and achieve the project goals and meet deadline.15.0 to >10.0 ptsMeets ExpectationsBased on students’ involvement in Google, group member participated in the project and shared the workload. Contributed to the development of the presentation. Worked towards achieving the project goals and meeting the deadline.10.0 to >0.0 ptsApproaching ExpectationsBased on students’ involvement in Google, group member participated in the project but emphasis was in completing own work. Allowed others to assume leadership and/or may have not shared workload fairly towards achieving the project goals and meeting the deadline.0.0 ptsNeeds ImprovementBased on students’ involvement in Google, group member rarely participated or contributed to the project towards achieving the goals and meeting the deadline. Did not share workload fairly and/or was a disruptive influence.25.0 ptsThis criterion is linked to a Learning OutcomeCitations in APA Format10.0 ptsFull MarksAll citations are included and written in APA format on the required work cited page.6.0 ptsPartial MarksOne citation missing or citations not written in APA format.0.0 ptsNo MarksNo citations included10.0 ptsTotal Points: 100.0PreviousNext
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MGMT 30041 Walden University Investment Bonds Prompt Questions
In the midst of World War II, the U.S. government began issuing defense bonds, later calling them war bonds once the count ...
MGMT 30041 Walden University Investment Bonds Prompt Questions
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Business and Society Assignment 4-6 page paper
Business and Society Assignment 1
***Please no plagiarism.***
Assignment 1: Social Performance of Organizations
Ac ...
Business and Society Assignment 4-6 page paper
Business and Society Assignment 1
***Please no plagiarism.***
Assignment 1: Social Performance of Organizations
According to the
textbook, the current world economy is increasingly becoming integrated and
interdependent; as a result, the relationship between business and society is
becoming more complex. Use the Internet to research Apple. Submit a four to six
(4-6) page paper.
Write a four to six
(4-6) page paper in which you:
1. Specify the nature,
structure, and types of products or services of Apple, and identify two (2) key
factors in the organization’s external environment that can affect its success.
Provide explanation to support the rationale.
2. Suggest five (5)
ways in which the primary stakeholders can influence the organization’s
financial performance. Provide support for the response.
3. Specify one (1)
controversial corporate social responsibility concern associated with Apple.
4. Submit a reference
page with at least four (4) quality references that you have used for this presentation
/ paper. Note: Wikipedia and other Websites do not qualify
as academic resources.
Formatting
requirements:
·
Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
·
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The cover
page and the reference page are not included in the required assignment page
length.
The specific course
learning outcomes associated with this assignment are:
·
Analyze the relationship between business and society, and the
ways in which they are part of an interactive system.
·
Recommend ways stakeholders can influence the destiny of both
business and society.
·
Analyze the various primary and secondary stakeholder groups,
their roles, and relationships.
·
Compare and contrast the concepts of corporate social
responsibility and citizenship.
·
Analyze ways ethical challenges affect the multiple functions of
business.
·
Use technology and information resources to research issues in
business and society.
·
Write clearly and concisely about business and society using
proper writing mechanics.
** The grading rubric
for this assignment**
Grading
for this assignment will be based on answer quality, logic / organization of
the paper, and language and writing skills, using the following rubric.
Assignment 1: Social Performance of
Organizations
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Specify the nature,
structure, and types of products or service of Apple, and two (2) key factors
in the organization’s external environment that can affect its success.
Provide explanation to support therationale.
Weight: 35%
Did not submit or
incompletely specified the nature, structure, and types of products or
service of Apple, and two (2) key factors in the organization’s external
environment that can affect its success. Did not submit or incompletely
provided explanation to support the rationale.
Insufficiently
specified the nature, structure, and types of products or service of Apple,
and two (2) key factors in the organization’s external environment that can
affect its success. Insufficiently provided explanation to support the
rationale.
Partially specified
the nature, structure, and types of products or service of Apple, and two (2)
key factors in the organization’s external environment that can affect its
success. Partially provided explanation to support the rationale.
Satisfactorily specified
the nature, structure, and types of products or service of Apple, and two (2)
key factors in the organization’s external environment that can affect its
success. Satisfactorily provided explanation to support the rationale.
Thoroughly specified
the nature, structure, and types of products or service of Apple, and two (2)
key factors in the organization’s external environment that can affect its
success. Thoroughly provided explanation to support the rationale.
2. Suggest five (5)
ways in which the primary stakeholders can influence the organization’s
financial performance. Provide support for the response.
Weight: 25%
Did not submit or
incompletely suggested five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Did not submit or
incompletely provided support for the response.
Insufficiently
incompletely suggested five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Insufficiently provided
support for the response.
Partially incompletely
suggested five (5) ways in which the primary stakeholders can influence the
organization’s financial performance. Partially provided support for the
response.
Satisfactorily
incompletely suggested five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Satisfactorily provided
support for the response.
Thoroughly
incompletely suggested five (5) ways in which the primary stakeholders can
influence the organization’s financial performance. Thoroughly provided
support for the response.
3. Specify one (1)
controversial corporate social responsibility concern associated with Apple.
Weight: 20%
Did not submit or
incompletely specified one (1) controversial corporate social responsibility
concern associated with Apple.
Insufficiently
specified one (1) controversial corporate social responsibility concern
associated with Apple.
Partially specified
one (1) controversial corporate social responsibility concern associated with
Apple.
Satisfactorily
specified one (1) controversial corporate social responsibility concern
associated with Apple.
Thoroughly specified
one (1) controversial corporate social responsibility concern associated with
Apple.
4.Writing Mechanics, Grammar, and Formatting / Oral Communication.
Clarity and Coherence of Writing / Presentation
Weight: 10%
Serious and persistent
errors in grammar, spelling, punctuation, or formatting / oral communication.
Information is confusing to the reader and fails to include reasons and
evidence that logically support ideas.
Numerous errors in
grammar, spelling, and punctuation, or formatting / oral communication.
Information is
somewhat confusing with not enough reasons and evidence that logically
support ideas.
Partially free of
errors in grammar, spelling, punctuation, or formatting / oral communication.
Information is
partially clear with minimal reasons and evidence that logically support
ideas.
Mostly free of errors
in grammar, spelling, punctuation, or formatting / oral communication.
Information is mostly clear and generally supported with reasons and evidence
that logically support ideas.
Error free or almost
error free grammar, spelling, punctuation, or formatting / oral
communication. Information is provided in a clear, coherent, and consistent
manner with reasons and evidence that logically support ideas.
9.Appropriate use of APA in-text citations and 4 reference
provided
Weight: 10%
Lack of in-text
citations and / or lack of reference section.
In-text citations and
references are given, but not in APA format. Does not meet the required
number of references, and / or references are of poor quality.
In-text citations and
references are provided, but they are only partially formatted correctly in
APA style. Meets the required number of references; some or all references
poor quality choices
Most in-text citations
and references are provided, and they are generally formatted correctly in
APA style. Meets number of required references; all references high quality
choices.
In-text citations and
references are error free or almost error free and consistently formatted
correctly in APA style. Exceeds number of required references; all references
high quality choices.
IS 301 GBCNV Selecting a CRM for Nonprofit Organization Discussion
Chapter 8 Assignment: Selecting a CRM SystemIntroductionA customer relationship management (CRM) system helps a company ma ...
IS 301 GBCNV Selecting a CRM for Nonprofit Organization Discussion
Chapter 8 Assignment: Selecting a CRM SystemIntroductionA customer relationship management (CRM) system helps a company manage all aspects of customer encounters, including marketing, sales, distribution, accounting, and customer service.Think of a CRM system as an address book with a historical record of all the organization’s interactions with each customer. The goal of CRM is to understand and anticipate the needs of current and potential customers to increase customer retention and loyalty while optimizing the way that products and services are sold. CRM is used primarily by people in the sales, marketing, distribution, accounting, and service organizations to capture and view data about customers and to improve communications. Businesses implementing CRM systems often report benefits such as improved customer satisfaction, increased customer retention, reduced operating costs, and the ability to meet customer demand.Assignment Topic:You must Develop key criteria that a nonprofit charitable organization should consider in selecting a CRM system. Create a list of at least seven key criteria that a nonprofit charitable organization should consider in selecting a CRM system.Discuss each criterion and assign a weight representing the relative importance of that criterion.Create a Form (Google, Microsoft, your choice). This might be a rubric or another form type that you decide will be most efficient to use in scoring various CRM alternatives in terms of how well they meet those criteria on a scale of 1 to 10.Do research on two CRM package and use your form to develop its score. Write a summary of which CRM you believe will be the better choice and why. What To IncludePart One: Do the ResearchConsider what any non-profit organization would find most beneficial when searching and selecting a CRM system. In this portion of the assignment you will work to collect research and information that will help to develop your evaluation tool. Remember, your research should be reliable and scholarly information. Part Three: Complete the Form/Rubric & Decide on the CRMsSpend time to make this project looks professional and providing sufficient information in choosing an appropriate CRM for any given non-profit organization.Remember: when using forms or rubrics it is essential that you points are concise not overly complicated in determining a rating. The rates should also be clear as to the qualifications for achieving each.When you choose your CRM make sure that you provide evidence to why it fits all of your groups qualifications.Part Four: Turning It InOnce all four components of the assignment are complete compile them into one document to submit.Included should be:List of the seven key criteria in a form or rubric of your choosing with determined weight.A description of why each of these criteria were selected for a non-profit organization.Choose two CRM system to evaluate using your created form/ rubric.Determine which is the better choice and provide a summary of your reasoning.Plagiarism: Plagiarism occurs when you use another student’s paper or you create a paper that is not in your own words and is not properly documented. Avoid plagiarism at all costs. When you attach your paper in the assignment area in WebCampus it will be submitted into plagiarism software.RubricChapter 8 Team Assignment: Selecting a CRM SystemChapter 8 Team Assignment: Selecting a CRM SystemCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeForm/ Content (Group grade)25.0 to >15.0 ptsExcellentForm content shows a thorough understanding of the topic. Substantive research effort is evident in locating relevant information and facts. Content is accurate and sequenced in a clear, logical way. All required elements are included15.0 to >10.0 ptsMeets ExpectationsForm content shows an adequate understanding of the topic. Some research effort is evident in locating relevant information and facts. Content is mostly accurate and reasonably organized. May contain some inconsistencies in content or some connections made may not be supported. Required elements are included10.0 to >0.0 ptsApproaching ExpectationsForm content shows general understanding of the topic. There is limited evidence of research in locating relevant information and facts and/or supporting statements made. Content contains some inaccuracies, inconsistencies, misinterpretations, and/or somewhat unclear. A required element may be missing0.0 ptsNeeds ImprovementForm content shows a lack of understanding of the topic. There is inadequate evidence of research and insufficient relevant information and facts. Content is confusing and/or contains frequent inaccuracies. Required elements are missing and/or randomly organized25.0 ptsThis criterion is linked to a Learning OutcomeForm/Focus (Group grade)15.0 to >9.0 ptsExcellentThe thesis is very clearly stated; the topic is narrowed sufficiently; the specific audience has clearly been taken into account9.0 to >6.0 ptsMeets ExpectationsThe thesis is very clearly stated; the topic is narrowed sufficiently; the specific audience has clearly been taken into account6.0 to >0.0 ptsApproaching ExpectationsThe thesis is unclear; the topic is only partially limited; the specific audience has been partially considered0.0 ptsNeeds ImprovementThe topic and thesis are unclear; no apparent attempt has been made to limit the topic; the specific audience has not been considered15.0 ptsThis criterion is linked to a Learning OutcomeForm/ Design (Group grade)5.0 to >3.0 ptsExcellentForm is visually well designed, aesthetically pleasing with appropriate use of white space, visuals, and minimal text. Color and animations are used judiciously. Theme (e.g., template) is evident throughout to produce a highly cohesive purpose. Basically free from errors (grammar, punctuation, spelling, formatting, etc.)3.0 to >2.0 ptsMeets ExpectationsForm are effectively designed with visual appeal including white space, visuals, and minimal text for the most part. Color and animations are used appropriately. Theme (e.g., template) is evident in the form for the most part to produce a cohesive purpose and/or minor errors (grammar, punctuation, spelling, formatting, etc.)2.0 to >0.0 ptsApproaching ExpectationsForm generally include a mix of white space, visuals, and/or text but not consistently and/or some overuse or inappropriate use of color or animations. Theme (e.g., template) is not consistently evident throughout the form and/or some errors (grammar, punctuation, spelling, formatting, etc.)0.0 ptsNeeds ImprovementForm generally lack visual appeal and are text-heavy with little or no visuals and/or exhibit an overuse of color or animations. Media, (e.g., images), if used, are rarely cited on each slide. No theme is evident and the form appears disjointed rather than unified and/or frequent errors (grammar, punctuation, spelling, formatting, etc.)5.0 ptsThis criterion is linked to a Learning OutcomeGoogle Notes/ Summary (Group grade)20.0 ptsExcellent“Notes” and Summary are completed ( to fully explain each criteria as a written transcript. Writing demonstrates a strong writing style basically free from grammar, punctuation, spelling, or usage errors.12.0 ptsMeets Expecations“Notes” and Summary are completed for the most part to explain each criteria as a written transcript. Writing demonstrates a strong writing style basically free from grammar, punctuation, spelling, or usage errors.8.0 ptsApproaching ExpectationsMinimal “Notes” and Summary and/ or are sporadically provided. Writing demonstrates an average writing style with some errors from grammar, punctuation, spelling, or usage errors.0.0 ptsNeeds ImprovementPresentation lacks “Notes” and summary to explain each slide and/or, if included, the notes repeat the text provided on the form. Writing demonstrates a below average/poor writing style with frequent errors in spelling, grammar, punctuation, and/or usage.20.0 ptsThis criterion is linked to a Learning OutcomeContribution to Group (Individual grade)25.0 to >15.0 ptsExcellentBased on students’ involvement in Google, group member participated fully in the project and shared the workload fairly. Contributed to the development of the presentation and assisted in editing others’ work to produce a polished presentation. Coordinated group’s efforts and/or demonstrated leadership to facilitate and achieve the project goals and meet deadline.15.0 to >10.0 ptsMeets ExpectationsBased on students’ involvement in Google, group member participated in the project and shared the workload. Contributed to the development of the presentation. Worked towards achieving the project goals and meeting the deadline.10.0 to >0.0 ptsApproaching ExpectationsBased on students’ involvement in Google, group member participated in the project but emphasis was in completing own work. Allowed others to assume leadership and/or may have not shared workload fairly towards achieving the project goals and meeting the deadline.0.0 ptsNeeds ImprovementBased on students’ involvement in Google, group member rarely participated or contributed to the project towards achieving the goals and meeting the deadline. Did not share workload fairly and/or was a disruptive influence.25.0 ptsThis criterion is linked to a Learning OutcomeCitations in APA Format10.0 ptsFull MarksAll citations are included and written in APA format on the required work cited page.6.0 ptsPartial MarksOne citation missing or citations not written in APA format.0.0 ptsNo MarksNo citations included10.0 ptsTotal Points: 100.0PreviousNext
TLMT 498 American Public University Transport and Logistic Management Research Paper
Part I:Prepare a one page description of your Research Project interest. Part II:Complete this assignment by discussing th ...
TLMT 498 American Public University Transport and Logistic Management Research Paper
Part I:Prepare a one page description of your Research Project interest. Part II:Complete this assignment by discussing the theory and politics of transportation and logistics management. You will have to conduct online research to determine what theories exist in the field. Likewise, you need to determine what political factors are at play and how these factors impact the TLM field. Discuss in detail and provide sources to support your thoughts, insights, ideas, and statements.
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