"Multinational Corporation Case Study" worksheet.

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Multinational Corporation Case Study Analysis BUS/212 Version 3 University of Phoenix Material Multinational Corporation Case Study McDonalds: Over 100 Cultures Served For decades McDonald’s has been the undisputed king of global food franchising. With more than 34,000 restaurants in over 118 countries and serves more than 69 million customers every day. So how did McDonald’s become such a global powerhouse? It certainly didn’t get there through hamburgers alone. Since it first began expanding overseas, McDonald’s has been careful to include regional tastes on its menus along with the usual Big Mac and French fries. For instance, in Thailand patrons can order the Samurai Burger, a pork-patty sandwich marinated in teriyaki sauce and topped with mayonnaise and a pickle. If fish is more your taste, try the Ebi Filet-o shrimp sandwich from Japan. McDonald’s is also careful to adapt its menus to local customs and culture. In Israel, all meat served in the chain’s restaurants is 100 percent kosher beef. The company also closes many of its restaurants on the Sabbath and religious holidays. McDonald’s pays respect to religious sentiments in India as well by not including any beef or pork on its menu. For more examples, go to www.mcdonalds.com and explore the various McDonald’s international franchises websites. Notice how the company blends the culture of each country into the restaurant’s image. McDonald’s main global market concern as of late has been Asia. So far McDonald’s strategy seems to be working. In Shanghai the company’s Hamburger University attracts top-level college graduates to be trained for management positions. Only about eight out of every 1,000 applicants makes it into the program, an acceptance rate that is even lower than Harvard! McDonald’s is reaching out further in Asia where it opened its first store in Vietnam in 2014. The Vietnamese location in Ho Chi Minh City is the country’s very first drive-thru restaurant. Bringing McDonald’s to Vietnam is a dream come true for Henry Nguyen, founder of Good Day Hospitality, who has been wanting to introduce the brand to Vietnam for over a decade. Nguyen brought in 20 top McDonald’s employees from Australia to help aid in the opening while also sending prospective Vietnamese employees to Queensland to learn the ropes in a real-life restaurant setting. In the end, one can only hope that McDonald’s remains dedicated to quality as it continues adapting and expanding into the global market. Copyright © 2018 by McGraw-Hill. All rights reserved. 1 Multinational Corporation Case Study Analysis BUS/212 Version 3 2 Case Analysis Questions 1. Explain in 175 words what makes a company a “multinational corporation”. 2. Complete the chart in a total of 350 words using 3 to 5 examples of multinational corporations. Name of multinational corporation Defining characteristics of the company that make it a multinational corporation. Copyright © 2018 by McGraw-Hill. All rights reserved. Multinational Corporation Case Study Analysis BUS/212 Version 3 3. Reading through the McDonald’s Case Study, it is apparent that McDonald’s is very successful. Identify 2 to 3 strategies that McDonald’s is using that are contributing to their success. 1. 2. 3. 4. Determine in 175 words whether any of the identified strategies are more important or useful than the others. 5. Assess in 175 words whether pricing strategies are important or useful for McDonalds. Copyright © 2018 by McGraw-Hill. All rights reserved. 3 ...
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Multinational Corporation Case Study
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MULTINATIONAL CORPORATION CASE STUDY

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Case Analysis Questions
1. Explain what makes a company a “multinational corporation”.

The multinational company has assets and facilities in at least one country rather than its
home country. Notably, there is usually a central office in the home country which
coordinates management activities. Additionally, multinational companies usually
maintain networks of branches and marketing operations in its endeavors of availing the
necessary goods and services. Moreover, multinational companies have huge amounts of
assets in terms of finances and also physical assets. This is because multinational
companies have high targets and to achieve the necessary goals there is an urgent need
to invest in the necessary assets which will facilitate the achievement of the specific
goals (Bang, Joshi & Singh, 2016). There is also an aspect of continued growth among
multinational companies. This is the sole reason why multinational companies adapt to
the culture of the particular country where it sets its operations and also integrates
sustainability initiatives in its operations. Finally, with its advance in technology, they
also have a huge workforce and highly skilled workers. This is because the need to
integrate the workforce is to ensure that the companies provide high-quality services to
diverse clients in different countries.

2. Complete the chart using 3 to 5 examples of multinational corporations.

Name of multinational corporation

Starbucks

Defining characteristics of the company
that make it a multinational corporation.

Starbucks company is a multinational
coffee co...

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