Brand Extension Through Licensing Paper

User Generated

ununf123

Business Finance

Description

read the assignment, and answer two question,1-2page

Q1. Identify the 2 licensing examples in this article and include the correct terminology for each partner (e.g. licensor & licensee).

Q2. For each example, identify the benefits AND risks for each party including examples for each.

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Explanation & Answer

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Running head: BRAND EXTENSION

1

Brand extension
Name
Course
Institution
Instructor
Date

BRAND EXTENSION

2

Q1. Identify the 2 licensing examples in this article and include the correct terminology for each
partner (e.g. licensor & licensee).
The company that sells jogging strollers under the Moving Wheels Brand is one example
of a brand extension used in this article. In this case, the company manufacturing the jogging
strollers is the Licensee because it depends on the other company to se...

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