Persuasion and Public Communication – Outline
Thesis statement: Elaboration likelihood model is a dual process model of persuasion that
describes changes in attitudes
I. Message factors from this clip that encouraged central route processing about investing
in the product and describes why they are relevant to the message argument of
investing in the product.
A. First, they argue that there is no option in the market making delicious homemade
cookies. This message means that their company is coming to bridge essential
gaps in the market and that is critical for business success
B. Secondly, Leah and Teyea, say that their cookies are made out of organic
products and therefore serving the market niche of those who want to maintain
healthy living. This message is crucial because it indicts that the business is
targeting the growing market niche in contemporary society and therefore likely
to lead to business success
C. The third message that probably indicates the central route of persuasion is the
fact that the cookies that these two ladies make are in over 64 flavors. This kind
of massage makes the investors feel that they are probably covering a wide range
of consumers which likely will mean more sales and profit in return.
II. Message factors from this clip that en...
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