Analyze Google case study and write an analysis about the case study

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pryvarybir0930

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BUS 189

Description

*****Please do this writing with MLA format, This is a group project, I will also upload a Powerpoint link below, please refer to the ppt for the writing, for the information you put in the essay, most of them should be the same as the powerpoint file, you can elaborate your own writing, but it should related to the ppt*****

Instruction 1:

Case Study 2 Written Report

Written case analysis must include the following:
a_Eight detail case study analysis methods as defined in "Appendix C". (This will be attach in a file below)

  1. The history, development, and growth of the company over time
  2. The identification of the company's internal strengths and weaknesses
  3. The nature of the external environment surrounding the company
  4. A SWOT analysis
  5. The kind of corporate-level strategy that the company is pursuing
  6. The nature of the company's business-level strategy
  7. The company's structure and control systems and how they match it strategy
  8. Recommendations

b_Answer all case questions.


Instruction 2:

+ Case 9 ‐ Google

1.Why has the paid‐per‐click search business grown so rapidly?

2.Analyze the competitive structure of the market for search based advertising. What are the implications of this structure for the long run profitability of players in the market?

4.What explains Google’s success in the paid search market place? How sustainable is its competitive advantage? 5.What is Google trying to do strategically?
6.Does the search technology and business model pioneered by Google represent a paradigm shift? How?

Note: Answer assigned questions and include the following in your presentation:

A_Perform an analysis base on one of the Append “c” case analysis guidelines. Make sure it is relevant and is not a duplicate from another team assigned to the case.

B_Create quiz questions (with answers). Refer to syllabus for details. based on case and assigned questions. See syllabus for more information. You can have fun with this by engage the class. Incentives for the class to participate will be left to your team’s imagination.

C_Create 3 backup charts. These charts are placed after your summary charts in anticipation of questions. Ensure these charts are relevant and current.

Instruction 3:

(This instruction is from syllabus, is attached below)

--------------------------------------------------------------------------------------------------------------------------------------

This is the link form our ppt.

https://docs.google.com/presentation/d/10-AkMhGooj...


User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

TEAM GOOGLE

1

[First and Last Name]
[First and Last Name]
[First and Last Name]
[Professor’s Name]
[Course Number]
[Day Month Year]
Google LLC Case Study Report
Executive Summary
Google is one of the great companies that exist in the 21st century. The fact that Google has
succeeded in its business endeavors means that appropriate strategies, structures, methods, and
techniques were used to ensure that the company was successful in its process of development.
In this regard, this report has presented the history and growth of Google. Secondly, this report
has delved into identifying the internal strengths and weaknesses found within Google, the nature
of the existing external and internal environments of the company. A SWOT analysis is also
presented within the report that shows the strengths, the weaknesses, the opportunities and the
threats that exist within google. The successful business strategy and appropriate control systems
are also present.

TEAM GOOGLE

2

TABLE OF CONTENT
Executive Summary ........................................................................................................................ 1
TABLE OF CONTENT .................................................................................................................. 2
Introduction ..................................................................................................................................... 3
The History Development and Growth of Google LLC ................................................................. 4
The Mission statement of Google LLC..................................................................................................... 4
History and Development and Growth .................................................................................................... 4
Internet Related Services by Google ......................................................................................................... 6
Software related services by Google. ........................................................................................................ 8
Hardware by Google LLC ........................................................................................................................ 8

Google's Major Competitors ........................................................................................................... 8
Finances and Market segment for Google and its parent companies.............................................. 9
Google Business Organization Structure. ..................................................................................... 13
1.

The Functional structure within Google. ........................................................................................ 14

2.

The product-based structure ............................................................................................................ 16

3.

The flat structure within Google ..................................................................................................... 17

Google's internal weaknesses........................................................................................................ 18
Google opportunities ..................................................................................................................... 22
Google's Threats. .......................................................................................................................... 23
Recommendations ......................................................................................................................... 23
Case Questions .............................................................................................................................. 24
News at Google ............................................................................................................................. 26
Recommendation .......................................................................................................................... 27
Summary ....................................................................................................................................... 27
APPENDIX ................................................................................................................................... 28
Quizzes.................................................................................................................................................... 28

Works cited ................................................................................................................................... 29

TEAM GOOGLE

3

Introduction
Google is one of the most significant internet companies ever in existence throughout history.
Google is considered one of the big four internet companies in existence today together with
Apple, Facebook and Amazon. Google has brought tremendous changes, not only in society but
also in the way of life of all and sundry. Things that were performed primarily by human beings
are now presented with the help of autonomous machines, machines that are run solely with
technology with or without the assistance of human beings. The changes Google has brought as a
search engine, and a company with many subsidiaries can only be concluded to be nothing short
of a miracle.
Google has brought the world together in ways that can only be concluded to be miraculous.
Access to information due to the development of Google, in particular, has significantly
increased thus leading to better ways of living and life in general. There is nothing as completing
as what Google has done in its quest to develop a better society. However, this is not to say that
Google in itself has not had personal shortcomings that have come about as a result of its
activities. Instead, it is right to say that Google has been able to proceed with its operations in the
direction of focus and has tried to avoid its hurdles and develop appropriate people-oriented
solutions to its problems the best way it knows how.
The purpose of this report is to delve into performing an analysis on Google LLC as a company
including its history and development over time. Additionally, to identify the strengths, the
weaknesses, opportunities for growth and threats that are associated with the company in
general; the characteristics related to the external environment that surrounds the company; the

TEAM GOOGLE

4

corporate-level strategies that Google LLC has established. Also the business level strategies
inherent with the company; the control systems that are associated with Gooogle LLC and how
these control systems are synchronous with its plan. Lastly, the report will sum-up appropriate
recommendations based on the findings that will be collected during its development.
The History Development and Growth of Google LLC
The Mission statement of Google LLC
Google's mission is as to organize the world's information and make it universally accessible and
useful. This goal has been effectively achieved based on the fact that Google has been able to
meet the needs of the people during its time of development and growth over the years. In this
accord, history and background are presented below.
History and Development and Growth
Google is considered one of the big four internet companies that are present in the world, the
others being Apple, Facebook, and Amazon. Google LLC came into existence in the year 1998
and was founded by Larry Page and Sergey Brin. During this period in time, Larry Page and
Sergey Brin were Ph.D. students at Stanford University. Their immense knowledge during their
time at the University greatly aided them in achieving their goals of self-development and selfachievement. During this time, in 1998, Larry Page and Sergey Brin were studying Computer
Science (Burns et al.).
The goal to develop Google at the time was mainly to create a search engine. However, ...


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