A Tale of Two Routes

Anonymous
timer Asked: Apr 18th, 2019
account_balance_wallet $15

Question Description

Instructions: In class we discussed one of the major theories of persuasion, the Elaboration Likelihood Model (ELM). For this activity, you will apply your knowledge of the two routes of processing proposed by the ELM (i.e., the central and peripheral routes) to identifying the extent to which components of a sales pitch on the popular show Shark Tank encourage each of these routes. Refer to class notes from Unit 13 (Persuasion and Public Communication) as well as the Booth-Butterfield (n.d.) and O’Keefe (2012) readings from Unit 13 to help you complete this activity.

Choose any sales pitch from Shark Tank during which entrepreneurs ask the Sharks to invest in their product. You may choose any sales pitch that is available to you on Youtube. Then, respond to the following:

  • Identify 3 message factors from this clip that encouraged central route processing about investing in the product and describe why they are relevant to the message argument of investing in the product.
  • Identify 3 message factors from this clip that encouraged peripheral route processing about investing in the product and describe why each is a heuristic cue rather than a message that supports the message argument of investing in the product.
  • Are the Sharks more likely to process centrally or peripherally? Why? Make sure to discuss this in terms of your motivation and your ability to process the message.
  • When YOU watched this video, did you use central or peripheral route thinking? Why? Make sure to discuss this in terms of your motivation and your ability to process the message.


This activity must be submitted to eCampus as either a text submission or an attached file no later than 11:59pm.

A Tale of Two Routes
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A Tale of Two Routes
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A Tale of Two Routes
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A Tale of Two Routes
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A Tale of Two Routes
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Tutor Answer

Dr_PaulSharp
School: UIUC

Attached.

Running head: A TALE OF TWO ROUTES

1

A Tale of Two Routes
Name
Institutional Affiliation
Date

A TALE OF TWO ROUTES

2
A Tale of Two Routes

Shark Tank Video
Carrie and Carson Kropfl presented their locker board business to the Sharks
seeking for 60,000 dollars for 15 % of his company.
Central Route Processing
Carson told the Sharks that his locker boards would be able to fit in lockers in
schools and bags, in comparison to other stake boards which are too long to fit in.
The locker boards were made from recycled skateboard decks, they are
handmade, and they are environmentally friendly...

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Review

Anonymous
Good stuff. Would use again.

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