Marketing help needed on products that carry existing brand names vs new names

Marketing
Tutor: None Selected Time limit: 1 Day

should products carry existing brand names or whether they should be assigned new brand names.

Nov 1st, 2015

Thank you for the opportunity to help you with your question!

Products carry existing brand names or assigned new brand names depending on the branding approach the company wants to apply. For instance, if the company choses,

Individual Product Branding –  new products are assigned new names with connection to existing brands offered by the company. Advantage of this approach is it allows brands to stand on their own thus lessening threats that may occur to other brands marketed by the company. 

Family Branding – new products are placed under the umbrella of an existing brand.This approach enables the organization to rapidly build market awareness and acceptance since the brand is already established and known to the market


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Nov 1st, 2015

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