Marketing help needed to suggest realistic branding strategies needed for marketers to evaluate new products

timer Asked: Nov 1st, 2015
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Question Description

Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services

Tutor Answer

School: UT Austin

Thank you for the opportunity to help you with your question!

Branding is important to enhance the identity of the product through the use of unique brand names. Branding strategy is essential in order to build solid products market.

Health marketing applies traditional marketing principles in order to facilitate illness prevention, health promotion and health protection. Health marketing strategy revolves around :

1. Product: the healthcare service or product that is being advertised. Providers need to think about whether the products meet the needs of the patients.

2 Place: The product must be accessible for all. This includes the location and time of service delivery.

3. Price: products should be offered at the lowest price possible. Providers should consider the financial status of its target population.

4. Promotion: Promotion may be through mass media, or at the grassroots level. 

Please let me know if you need any clarification. I'm always happy to answer your questions.

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