Marketing help needed: What is vertical and traditional segmentation?

Marketing
Tutor: None Selected Time limit: 1 Day

vertical and traditional segmentation

Nov 2nd, 2015

Thank you for the opportunity to help you with your question!

Verticle segmentation is a term used in marketing when you narrow your selling focus to a smaller group and target specific customers within a specific demographic. On the other hand, traditional segmentation is not specifically pointing out a particular customer demographic and only focusing on them but focusing on all areas of the potential customer demographics, despite still separating them into smaller groups for more efficiency. 

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Nov 2nd, 2015

What is the impact of lateral segmentation 

Nov 2nd, 2015

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