What is mass marketing?

timer Asked: Nov 2nd, 2015
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What is mass marketing

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School: Duke University

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Mass marketing is a marketing strategy used by a particular firm or organization whereby they ignore all the marketing segments and focus on the whole market structure purpose being to reach a greater coverage of people in the markets.This is done through means of communication and other related means e.g. use of posters, broadcasting e.t.c.

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