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write a rhetorical analysis of the video, analyzing critically it using the three levels- Ethos, Pathos and Logos. Your analysis should carefully and analytically look at the argument and how the artiste uses the various elements in the video to make the argument. What is the artiste trying to do with the video? Persuade, Criticize, Inform or educate the audience? How is it achieved?
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Explanation & Answer

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This is America by Childish Gambino
We are currently living in a universe where people have developed so much hatred for
one another precisely in the United States. A society where race, culture and social status
precedes humanity. Artists have a crucial role to play in preserving the moral fabric of the
society. Artists have a great influence on their fans, and thus it is imperative for them to be role
models and impact positive change in the society. Artists are depicted as the mirror of society.
Music is an essential aspect of human life. Music has diverse purpose apart from being used for
entertainment, but it is also used to educate the world on events that are affecting the society.
Therefore, it is imperative for artists to give much attention to the content of a song just
as they give attention to the rhythm and beats of a song. It is vital to embrace the notion of
producing quality music because of the stiff competition in the industry as the audience is
relating more with content as opposed to just a good song with a good video. An example of
music that not only favorite on my list but also captures my attention is “This is America” by
Childish Gambino. The song sends a powerful message to the audience by using three appeals of
Kairos and Aristotle that include logos, pathos, and ethos.
Globally the song has been referred to as a cultural phenomenon with a video that has a
strong message. The music video and lyrics of the song demonstrate ethos by demonstrating the
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issue of gun control in the United States (Donald). Apart from that, the artist talks about the issue
of discrimination...
