Management

Anonymous
timer Asked: Apr 21st, 2019
account_balance_wallet $15

Question Description

ALL ASSIGNMENTS HAVE TO BE COMPLETED

Part 1

All assignments that are in the attachment has to be completed. THERE IS A TOTAL OF 5 ASSIGNMENTS IN THE ATTACHMENT.

Part 2

A

Find an article or video from a business leader discussing the leader’s view on the keys to success in business. Post a link to the article or video to the discussion thread and provide a summary of the following:


1. What is the role of the individual in the article or video?

2. What keys to success did the leader describe?

3. What are your thoughts on the leader’s response? How you could implement their thinking in your own career?

Part 3

Think of something you purchased that you no longer use because it became outdated or obsolete. Upload a picture of the item in the discussion thread along with answers to the following questions:



1. What is the product in the picture?

2. Why did you initially purchase the product?

3. Why do you no longer use it?

4. Did you replace the product with anything? If so, what?

Part 4

Find a recent article or video describing a new product in development. Post a link to the article or video in the discussion thread and describe the following:



1. What need is the new product trying to fill? Do you think it will meet that need?

2. What type of innovation does the new product represent?

3. What kind of process do you think will be used to make the product? Would it be possible to produce a lot of the product in a short amount of time?

Part 5

Find an income statement or balance sheet for a business. Review the accounting concepts and the income statement or balance sheet to answer the following questions:



1. How is the business performing based upon your review? Is the business growing or declining, why?

2. Where is the business focusing the majority of its resources?

3. What advice would you offer to the owner or leadership of the business?

Unformatted Attachment Preview

BUS508 Contemporary Business © 2017 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 508 Student Course Guide (6-1-18) Page 1 of 21 BUS 508 – Assignments and Rubrics ASSIGNMENT 1 – Weeks 2 & 3 Product Development & Operations: Category Manager Analysis Due Date: Week 3 Note: While representative of possible situations faced by Alikay Naturals, all scenarios in this assignment are fictional. Real Business Let’s roll up our sleeves and use what we’ve learned this week in a real-life business situation. Each week, you’ll encounter a scenario where you will assume the role of a businessperson at or who works at a national discount retail store, like a Walmart or Target. These companies provide important, everyday staples for millions of people across the country and have become very successful businesses in the process. Discount retail stores have locations in communities across the country. They often have strong and recognizable brands that are household names. We will explore how business works throughout this course by taking on a few of the many different roles at successful companies like these. Your Role This week, you’ll assume the role of a Category Manager for the Beauty Products category at a national discount retail store. What Is a Category Manager? Category Managers are responsible for related groups of products (for example, baseball equipment or laundry detergents) for a retail business. They use research, information and insights about the category to change shopper behavior and increase sales of the products in the category. They also work with the suppliers of the products in their category to ensure that good products and services are available to customers. As a Category Manager, part of your role is to analyze data and information about how well a product is selling to help the maker of that product improve the product and consider introducing new products. Rochelle and her team at Alikay Naturals have asked you, the Beauty Products Category Manager, to review one of their products and determine where it lies in the product life cycle. Additionally, they have asked you to recommend ways to improve the product in order to increase sales. Instructions Step 1: Product Life Cycle Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo. The Product Report contains important information that will help you to identify where the product stands in the Product Life Cycle and give you clues about what changes customers might like to see. Respond to Rochelle and her team at Alikay Naturals based on the information in the Product Report. • • Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle and describe the rationale for your position. Compose 3 questions that Rochelle should pose to her team to better understand the product’s positioning and potential at this particular stage in its life cycle. (E.g., if you have determined the product is in the Introduction Phase, you might suggest the question: How have competitors priced similar products?) © 2017 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 508 Student Course Guide (6-1-18) Page 2 of 21 BUS 508 – Assignments and Rubrics Step 2: Product Changes Based on what you’ve learned: • What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo? Step 3: New Product Development Read the New Product Proposal, which contains three examples of possible products that could be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal and the customer feedback in the Product Report: • If you had to recommend one product, which product would you recommend they create? Explain your decision. • Determine which type of innovation this represents from among the four main types discussed this week. Briefly explain why you chose that type of innovation. Note: You should complete Step 4 after reading the material in Week 3. Step 4: Production Methods Based on your understanding of Alikay’s position in the product life cycle and expected sales volume: • Which production method do you think Alikay is using for the Black Soap Shampoo? Explain your rationale. • If Alikay chose to keep the Moisturizing Black Soap Shampoo and launch your recommended product as a “limited time only” trial, what production method should Alikay use for the test market product? Why? Step 5: Real-World Application • Choose a product at your company or one that you are familiar with that is in the mature stage of the product life cycle. Briefly describe the product, why you believe it is in this phase, and what improvements could be made to change its current path. Points: 110 Criteria 1. Identify and explain where the Alikay product is in its life cycle and compose 3 questions that Rochelle should pose to her team, relative to the life cycle stage. Weight: 15% Assignment: Product Development and Operations - Category Manager Analysis Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A Does not accurately identify the product life cycle stage and/or does not explain rational logically; does not cite supporting information. Does not include questions or includes questions that do not reflect course materials. Demonstrates inadequate understanding of stages of product life cycle. Accurately identifies the product life cycle stage. Explains rationale logically but not completely; does not cite sufficient supporting information. OR Does not accurately identify the product life cycle stage. Explains rationale logically; cites adequate supporting information. Includes 3 questions that showed adequate understanding of relevant life cycle phase. Demonstrates adequate u nderstanding of the stages of product life cycle. Accurately identifies the product life cycle stage. Explains rationale logic ally; cites some adequate supporting information from the course. Includes 3 questions that showed good understanding of relevant life cycle phase. Demonstrates good understanding of stages of product life cycle. Accurately identifies the current product life cycle stage. Explains rationale thoughtfully and thoroughly; cites complete supporting information from the course and may supplement with outside research. Demonstrates excellent understanding of stages of product life cycle. © 2017 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 508 Student Course Guide (6-1-18) Page 3 of 21 BUS 508 – Assignments and Rubrics 2. Describe how Alikay can improve their product or why they should consider replacing it. Support your answer. Weight: 15% Does not or minimally describes im provements; does not support recommendation. Demonstrates inadequate understandi ng of product report and its uses. Partially describes improvements or reasons to replace product; partially supports answer with information from product report and/or course material. Demonstrates adequate u nderstanding of product report and its uses. Satisfactorily describes improvement s or reasons to replace product; fully supports answer with information from product report and/or course material. Demonstrates good un derstanding of product report and its uses. Thoroughly describes improveme nts or reasons to replace product; clearly and fully supports answer with information from product report and course material and may supplement with outside research or ideas. Demonstrates excelle nt understanding of product report and its uses. 3. Recommend one of the three replacement options. Explain your answer and identify which type of innovation it is. Weight: 15% 4. Explain what types of production methods would be appropriate for both the Moisturizing Blac k Soap Shampoo and the “limited time trial” product. Support your answers. Does not make recommendation or does not support answer with information from the course; does not accurately identify innovation type. Demonstrates inadequate understanding of innovation. Makes recommendation; minimally supports answer with information from course and product report; accurately identifies innovation type. Demonstrates adequate understanding of innovation. Makes recommendatio n; adequately supports answer with information from course and product report; accurately identifies innovation type. Demonstrates good understanding of innovation. Makes recommendati on; fully supports answer with information from course and product report and may supplement with outside research or ideas; accurately identifies innovation type. Demonstrates excellent understanding of innovation. Does not identify production met hods and/or does not support answer. Demonstrates inadequate understanding of production methods. Identifies production method; minimally supports answer with information from the product report and course material. Demonstrates adequate understanding of production methods. Identifies production method; adequately supports answer with information from the product report and course material. Demonstrates good understanding of production methods. Identifies production method; fully supports answer with information from the product report and course materials and may supplement with outside research or ideas. Demonstrates excellent understanding of production methods. Does not accurately ide ntify product and/or does not explain rationale or strategy for change. Demonstrates inadequate understanding of life cycle phases. Accurately identifies prod uct; provides acceptable rationale and some support from course material. Demonstrates adequate understanding of life cycle phases. Accurately identifies pr oduct; provides logical rationale and cited support from course material. Demonstrates good understanding of life cycle phases. Accurately identifies p roduct; provides thorough, logical rationale and complete support from course material and perhaps also outside research or ideas. Demonstrates excellent understanding of life cycle phases. Writing does not meet minimal standards. Tone is not professional. Writing is satisfactory. Professional tone is developing. Writing is mostly good. Tone is professional. Writing is excellent. Tone is professional and sophisticated. Shows logic, clarity, Weight: 15% 5. Describe a product that you believe is in a mature life cycle phase and what could be done to move it to a growth phase. Weight: 30% 6. Write in a professional manner using correct grammar and © 2017 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 508 Student Course Guide (6-1-18) Page 4 of 21 BUS 508 – Assignments and Rubrics spelling and appropriate citations. Weight: 10% Lacking in logic, clarity, and/or consistent formatting. Contains m any spelling and/or grammatical errors. Does not include citations or they do not allow the reader to locate the source. Shows moderate logic, clarity, and/or consistent formatting. May contain more than 24 spelling and/or grammatical errors . Includes citations but they may be inconsistently formatted or they do not easily allow the reader to locate the source. Shows logic, clarity, and consistent formatting. May contain few or no spelling and/or grammatical errors. Includes citations that allow the reader to locate the source. and consistent formatting. Contains no spelling or grammatical errors and work is cited consistently so that the reader can locate the work cited. © 2017 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 508 Student Course Guide (6-1-18) Page 5 of 21 BUS 508 – Assignments and Rubrics ASSIGNMENT 2 – Weeks 4 & 5 Finance & Accounting: Senior Accountant Analysis Due Date: Week 5 Note: While representative of possible situations faced by SunsTruck Sunglasses, all scenarios in this assignment are fictional. Real Business Large discount retailers like Target and Walmart employ large teams of Finance and Accounting professionals to help measure and understand the financial health of the business. Financial and accounting information helps these businesses make educated financial decisions, such as whether or not to continue partnering with a retail supplier. While often smaller businesses, it is equally important for these retail suppliers to use financial and accounting data to make educated decisions, such as the best approach to gaining additional funding. Your Role This week, you’ll assume the role of Senior Accountant with SunsTruck Sunglasses. What is a Senior Accountant? Senior Accountants take ownership of reporting costs, profitability, margins and expenditures for a given business. They use the principles of accounting to analyze sales information, create financial reports, make recommendations about the financial health of the company, and more. They are also responsible for training junior accounting staff. For the last six months, SunsTruck has partnered with the discount retail store to run pop-up sunglasses stands in their stores for a big summer promotion. Due to the high customer purchase rate, the store has requested stock for five additional stores. SunsTruck needs to increase its production to meet the additional demand. In order to increase production, SunsTruck needs additional money. In this assignment, you will need to help determine which type of financing option is best for your company and train your junior accountants on the accounting cycle and financial statements. Instructions Step 1: Financing The junior accounting team has assembled a Financing Report that (a) offers three options for securing the additional funds required to meet the new order; and (b) details the criteria Shaun, the owner of SunsTruck, would like you to consider when choosing one of the options. Based on this report: • Identify which financing option you think is the best option for SunsTruck to pursue given Shaun’s constraints. Explain the rationale for your decision. Note: You should complete Steps 2 & 3 after reading the material in Week 5. Step 2: Accounting Cycle A junior accountant is working to get everything in order for the new financing and has come to you with a question about what do next in the accounting cycle. • Read the email the junior accountant sent you and identify the best next step to take in the accounting cycle. Explain your reasoning. Step 3: Financial Statements A potential investor has been identified, but before it is willing to commit, it has requested information about SunsTruck’s current debt from the junior accountants. © 2017 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 508 Student Course Guide (6-1-18) Page 6 of 21 BUS 508 – Assignments and Rubrics • Identify the correct financial statement for your junior accountants that will provide the investor with the information it has requested. Explain to your junior accountants why you are giving them this financial statement and where the debt information is located. Step 4: Financial Analysis If you were the type of financier selected in Step 1, would you invest in SunsTruck? Explain the rationale for your decision. Points: 110 Criteria 1. Identify the best financing option and explain your reasoning. Weight: 30% 2. Identify the next step in the accounting cycle for the junior accountant to complete and explain your reasoning. Weight: 20% 3. Identify the best financial statement to provide to the potential investor and explain your reasoning. Assignment: Finance & Accounting – Senior Accountant Analysis Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A Does not accurately id entify financing option; explanation lacks logic and suppor ting information. Demonstrates inadequate understanding of finance. Accurately identifies financing option; minimally supports answer with logical explanation and information from the Financing Report and/or course material; OR Does not accurately identify financing option; adequately supports answers with information from the Financing Report and/or course material. Demonstrates adequate understanding of finance. Accurately identifies financing option; adequately supports answer with logical explanation and information from the Financing Report and/or course material. Demonstrates good understanding of finance. Accurately identifies financing option; thoroughly supports answer with logical explanation and specific information from the Financing Report and course material. Demonstrates excellent understanding of finance. Does not accurately id entify accounting cycle step; explanation is missing or lacks logic and supporting information. Demonstrates inadequate understanding of accounting. Accurately identifies accounting cycle step; minimally supports answer with logical explanation and information from course material; OR Does not accurately identify financing option; adequately supports answers with information from course material. Demonstrates adequate understanding of accounting. Accurately identifies accounting cycle step; adequately supports answer with logical explanation and information from course material. Demonstrates good understanding of accounting. Accurately identifies accounting cycle step; thoroughly supports answer with logical explanation and specific information from course material. Demonstrates excellent understanding of accounting. Does not accurately id entify financial statement and/or explanation is missing or lacks logic and supporting information. Accurately identifies financial statement; minimally supports answer with logical explanation and information from financial Accurately identifies the financial statement; adequately supports answer with logical explanation and information from Accurately identifies financial statement; thoroughly supports answer with logical explanation and specific information from © 2017 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 508 Student Course Guide (6-1-18) Page 7 of 21 BUS 508 – Assignments and Rubrics Weight: 20% 4. Recommend whether or not, you as the financier, should invest in SunsTruck and explain reasoning. Weight: 20% 5. Write in a professional manner using correct grammar and spelling and appropriate citations. Weight: 10% Demonstrates inadequate understanding of financial statements. statements and/or course material; OR Does not accurately id ...
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Tutor Answer

Dmitry
School: Duke University

This is the first part. I will send the other one in the attachment soon. Thank you.

Running head: LEADERSHIP VIDEO

1

Leadership video
Student Name
Institutional Affiliation

LEADERSHIP VIDEO

2
Part 2

I selected video, here is the link
https://www.businesschief.com/leadership/5212/VIDEO-Watch-Howard-Schultz-discussleadership-in-a-growing-business
Question no 1: This video is from the Howard Schultz, the CEO of the star bucks. He
tells about his instincts about the leadership and the success factors. He is no doubt a very
renowned owner of a renowned company. Starbucks is no doubt a flourishing company and it
just because of the leadership styles of Howard Schultz (Leadership, 2016).
Question no 2: According to the CEO of Starbucks, the key to success is building only
one principal in the staff. They should be working on the same goal. Success should not be the
tag, one has to earn it and should earn it every day. It is not a game for only one day. According
to him, there should be a continuous walk towards the way of success; relaxation will only
destroy the success.
Question no 3: In my opinion, he is very right. I will take his devotion and will
implement in my career. Really, success is not a game of one day. It will be continuous if you
will be doing continuous hard work and you cannot stop working hard otherwise the
consequences can be fatal. So I am impressed by his words and want to bring this continuity in
my business as well.
Part 3:
Question no 1: This is a Ray-Ban glass. I initially bought them because I liked the frame
style and liked the black color on frame, but later I found its frame is not according to my face

LEADERSHIP VIDEO

3

cut. So I stopped using it because everybody was noticing it was the too big frame for my face.
The picture is shown below:

Question no 2: I purchased it because all my friends were using black-framed glasses, I
was so impressed and wanted to use one. But I did not check the frame on my face while buying
and bought the one which was not looking good on my face so that was the reason it did not use
it much.
Question no 3: It is way too big for my face. It glasses are round and my friends and
family member say they should be rectangle instead of round as per my face cut. Many options
were available in rectangles as well but I preferred them. Now I am thinking to change the frame.
Question no 4: Not really, I did not purchase the alternative of it but I am eyeing to
purchase its alternative very soon, and that will the rectangles glasses instead of round. I
fascinate black frame so the frame color will be black for me but I will switch to rectangle
glasses.

LEADERSHIP VIDEO

4
Part 4:

Link of video
https://www.businesschief.com/leadership/5212/VIDEO-Watch-Howard-Schultz-discussleadership-in-a-growing-business
Question no 1: In U.S America the patch on the chest is created by the researchers and
they claim that the stretching muscles that cause the heart attacks will not be stretching and will
remain calm. This is made from water-based hydrogel and can be put directly on the heart area
and one can prevent the heart attack. In my opinion, it can be a good product to save from a heart
attack. Because scientist had tested this patch on rats and the results are very good.
Question no 2: Heart attack is life-threatening and if the patient is alive then the recovery
is very tough but this product ensures that the patient will not meet a heart attack and the muscles
will be relaxed and the main pumping chamber of the heart will not stop working.
Question no 3: This patch works in the machine form and it heals the tissue by giving
mechanical support to the heart. It is made of the hydrogel and very easy to use. This material
can be placed according to their needs. But researchers say the stiff form of wearing the patch
will give more support to heart tissues (IANS, 2019).
Part 5:
Question no 1: I looked at the income statement of Coca-Cola company For the years
ended December 31, 2018, 2017 and 2016 and according to the findings, its net operating
revenues decreased from 2016-2017 and from 2017-2018. And operating income is increasing in
2018. It means if it falls it stands up again.

LEADERSHIP VIDEO

5

Question no 2: The company is focusing on the transactions of material exchanging
between the company and the investors also it is focusing on the joint agreement and focusing on
providing the best quality products to the customers.
Question no 3: There should be IFRC interpretation 22 foreign transactions of currency
and advance considerations should be improved in the financial statements of coca cola because
it was missing (Stock Analysis On Net, 2018).

LEADERSHIP VIDEO

6

References
IANS. (2019, April 20). New adhesive patch may reduce damage from heat attack . Retrieved
from The Economic Times:
https://economictimes.indiatimes.com/magazines/panache/new-adhesive-patch-mayreduce-damage-from-heat-attack/articleshow/68965770.cms
Leadership. (2016, February 16). [VIDEO] Watch Howard Schultz discuss leadership in a
growing business. Retrieved from Leadership:
https://www.businesschief.com/leadership/5212/VIDEO-Watch-Howard-Schultz-discussleadership-in-a-growing-business
Stock Analysis On Net. (2018). Coca-Cola Co. (KO). Retrieved from Stock Analysis On Net:
https://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/FinancialStatement/Income-Statement

Attached.

ASSIGNMENT 1 – Weeks 2 & 3
Product Development & Operations: Category Manager Analysis
Step 1: Product Life Cycle
After evaluating the product life cycle of selected product ha is Alikay Natural moistur...

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Review

Anonymous
awesome work thanks

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