Research Paper: Part III For this assignment, you will continue researching your chosen company (APPLE TECHNOLOGY).Compose a paper on the financials of your chosen firm; you will choose two ratios from each category (liquidity, profitability, and solvency) and conduct an analysis as well as highlight key areas/trends of the income statement and balance sheet. Be sure to answer the following questions in your response: What do the ratios reflect? Does the company appear healthy and headed in the right direction? Explain. How does the company compare to another firm in the same industry in regards to financial metrics (for instance, a comparison of Target versus Walmart based on the basic ratio categories mentioned above)?

Develop either a training deck (12-15 slides) or training manual (3-4 pages) to ensure new hires have a solid understanding of income statements, balance sheets, and the elements that go into them.IntroductionThis portfolio work project will help you to not only better understand commonly used accounting tools, but it will also give you the opportunity to use your skills and experience by preparing training materials to train someone else.ScenarioYou work for an organization that is seeking growth and recently has hired new district managers to assist in this growth. In talking to other regional managers, you have heard that some district managers do not have a thorough understanding of commonly used accounting tools including an income statement and balance sheet. You have a new district manager hire, John, and see the need to do some training with him so he has a solid understanding of income statements, balance sheets, and the elements that go into them, including advertising costs, Web development costs, and store opening costs.In preparing to train your new hire, you have determined that the use of examples (a picture is worth a thousand words) can be a great approach to use. So you have decided to gather some examples from the company’s summary of significant accounting policies from its latest financial statements.You may apply this scenario to either Option 1 or Option 2, described in Requirements below.Your RoleYou are a regional manager for Urban Outfitters or your selected organization and oversee a number of districts. You have recently brought a new district manager on board and want to ensure he has the knowledge and tools needed to effectively do his job.RequirementsOption 1:The organization you work for is Urban Outfitters. Use the U.S. Securities and Exchange Commission website to find the Urban Outfitter’s 2016–2017 financial statement’s summary of significant accounting policies. Look at the data for 2015, 2016, and 2017 for the following examples of essential elements you need to cover with John and ensure his understanding. Advertising. Examine the criteria used to expense and capitalize advertising costs and where these costs appear in the financial statement. Store opening costs. Examine how store opening and organization costs were handled and where these costs appear in the financial statement. Website development costs. Examine the approaches taken during the application and infrastructure development stage and the planning and operating stage. Option 2:Use a firm or scenario of your choosing.Before choosing a company, read the assessment thoroughly to ensure: The company fits the assessment requirements. You have access to the financial statement’s summary of significant accounting policies and the Note disclosures from which you are drawing your materials. Include this information in the appendix for reference. You can distribute the data without disclosing confidential company information. Training MaterialsAs you prepare your training materials for John, use the examples you collected from the company’s Notes to financial documents to illustrate how you address the following items: Explain how one or more of the following costs are captured: Advertising. Store opening. If store opening costs were capitalized, over what time period would you amortize them? Explain why you selected this time period. Website development. Analyze the importance of Notes to financial statements in interpreting financial statements. Explain how the accounting method the company uses affects the financial statements. Explain how the financial statements would differ if another method were used to capture the costs. If you have a preference for capitalizing or expensing these costs, explain why it is your preference. Deliverable FormatLeadership has asked that you develop either a training deck or a training manual that you will use with John and that can be deployed with other new hires as well. Regardless of the format selected, the information should address the points identified above and with detailed explanations within the notes areas of slides or within the training manual text. It will also be helpful to include information in regard to why each item is important to the organization as well as the success of the new district manager.To use your time and John’s time wisely, be conscientious about providing thorough yet concise information. These materials are expected to be used by others for future training needs, so make sure they are well organized and clear.Training materials requirements: 12–15 slides for a training deck. Include additional details as slide notes. 3–4 pages for a training manual. Related company standards for either format: The training manual is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs. To learn more about creating presentations, click "MBA Program Resources" and then "Presentation Skills." In addition to the training deck or manual materials, include: Title (slide or page). References (slide or page). Appendix with supporting materials. If you are using a firm or scenario of your choosing, ensure faculty has sufficient information to understand how you reached your recommendation. At least two APA-formatted references. EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria: Competency 1: Explain how accounting concepts and practices impact financial reporting. Explain how the accounting method the company used affects the financial statements. Compare how two accounting methods differ in their effects on the financial statements. Competency 4: Communicate financial information with multiple stakeholders. Communicate accounting information clearly. Faculty will use the scoring guide to review your deliverable as if they were your immediate supervisor. Review the scoring guide prior to developing and submitting your assessment.Criteria Non-performance Basic Proficient Distinguished Explain how the accounting method the company used affects the financial statements. Does not explain the accounting method used. Identifies the accounting method used. Explains how the accounting method the company used affects the financial statements. Explains the accounting method’s effect on specific financial statements clearly and with sufficient detail to demonstrate why the company chose it. Compare how two accounting methods differ in their effects on the financial statements. Does not identify any alternate accounting methods. Identifies one other accounting method. Compares how two accounting methods differ in their effects on the financial statements. Compares how two accounting methods differ in their effects on the financial statements and provides examples and details to clarify comparisons. Communicate accounting information clearly. Does not communicate accounting information effectively. Communicates accounting information, but some information is not clear. Communicates accounting information clearly. Communicates clearly and engages the reader with the fluidity of expression. There are few if any errors of mechanics, grammar, or style.