How can a company use licensing agreements to enter world markets?

Anonymous
timer Asked: Nov 3rd, 2015
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Question Description

How can a company use licensing agreements to enter world markets? What two fundamental product strategies do companies choose between when selling their products in the global marketplace?

Tutor Answer

ortiz
School: Duke University

Thank you for the opportunity to help you with your question!

A licensing agreement is a document that, grants the involved parties some permission to carry out an activity. Therefore, a company can use such licences to get the permission of trading in the global market.

The two fundamental strategies used by businesses in the global market are price and promotion. The global market is very competitive and, therefore, an organization ought to set its prices wisely as well as aggressive advertising.


Please let me know if you need any clarification. I'm always happy to answer your questions.

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Anonymous
Thanks, good work

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