How can a company use licensing agreements to enter world markets?

Business & Finance
Tutor: None Selected Time limit: 1 Day

How can a company use licensing agreements to enter world markets? What two fundamental product strategies do companies choose between when selling their products in the global marketplace?

Nov 3rd, 2015

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A licensing agreement is a document that, grants the involved parties some permission to carry out an activity. Therefore, a company can use such licences to get the permission of trading in the global market.

The two fundamental strategies used by businesses in the global market are price and promotion. The global market is very competitive and, therefore, an organization ought to set its prices wisely as well as aggressive advertising.


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Nov 3rd, 2015

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Nov 3rd, 2015
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Nov 3rd, 2015
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