COACHING IN CONTEXT TO ORGANIZATIONAL CHANGE
by
Khaled Alsobaie
Bowie State University
A Seminar Paper Submitted To the Graduate Faculty
Human Resource Development Program
University Name
May 2019
COACHING IN CONTEXT TO ORGANIZATIONAL CHANGE
by
Student Name
University Name
A Seminar Paper Submitted To The Graduate Faculty
Human Resource Development Program
It is recommended that this Seminar Paper be accepted in partial
fulfillment of the requirements for the Masters of Arts Degree.
University Name
May 2019
Name, Ed.D
Program Coordinator
Date
Name, Ph.D
Instructor
Date
Candidate Name:
Acknowledgements
The completion of this study could have not been possible without the expertise of Dr.
Name, our beloved instructor. I would like to thank my parent Mr. and Mrs. Name for the moral
support.
.
Abstract
The study has covered the relevance of coaching in relation to an organizational change. An
organization should be in a position to manage changes and the problems associated with the
change. Coaching was established to be paramount in the achievement of the goals during a
period of change. Coaching can also be explored when promoting sustainable organization
changes is crucial. The objective of coaching is facilitation. Coaching is more beneficial for
people who provide decisions. Coaching was defined as a continuous and regular process of
learning and development. Keywords that are frequently used by coaches in defining the sense of
coaching were analyzed in the first question of the expert survey. Answers from the experts
identified 21 words which coaches agreed upon as the key ones (Mavor Sadler-Smith & Gray,
2010).The key expectations for coaching are personal growth and achieved results. Coaching
helps to define the goals much better and offers alignment with the roles in an organization.
Nevertheless, the possible threats and challenges such as misunderstanding and stereotype, lack
of systemic approach to coaching engagements have been detected. Therefore, it quite difficult to
explain how effective coaching can be because coaching is not homogenous, and it is
challenging to measure the results of coaching.
Key Words, Coaching, Organizational Change, human resource development, coaching
genres
Table of Contents
CHAPTER I: INTRODUCTION ..........................................................................................................................................6
STATEMENT OF THE PROBLEM ..........................................................................................................................................8
PURPOSE OF THE STUDY ..................................................................................................................................................8
RESEARCH QUESTIONS ....................................................................................................................................................9
NEED FOR THE STUDY .....................................................................................................................................................9
DESIGN OF THE STUDY ..................................................................................................................................................10
CHAPTER II: LITERATURE REVIEW ........................................................................................................................ 12
DEFINITIONS. ..............................................................................................................................................................12
AIMS OF COACHING. ....................................................................................................................................................12
PARTICIPANTS IN COACHING. .........................................................................................................................................13
OUTCOMES OF COACHING. ............................................................................................................................................14
CONCLUSION ..............................................................................................................................................................15
CHAPTER III: CRITICAL ANALYSIS/ DISCUSSION .................................................................................................... 18
DISCUSSION ................................................................................................................................................................19
THE COACHING PRACTICE AND AGENDA ............................................................................................................................20
EVIDENCE ON OUTCOMES FROM COACHING ......................................................................................................................22
PROS AND CONS ..........................................................................................................................................................25
CONCLUSION ..............................................................................................................................................................26
REFERENCES......................................................................................................................................................... 27
Chapter I: Introduction
The paper has covered the relevance of coaching in relation to an organizational change.
An organization should be in a position to manage changes and the problems associated with the
change. Coaching was established to be paramount in the achievement of the goals during a
period of change. Coaching can also be explored when promoting sustainable organization
changes. Since coaching practice is not yet widespread and universal, the study majored on
unique issues related to the organizations in New York. Coaching has been proven to be
beneficial to both an individual and the client's organization. The positive results brought about
through coaching can enhance the entire organization. Coaching results the achievement of
results through the sustainable behavioral change of the clients. Expert's opinion suggests that
the executive and the top level management need coaching more than any other individual in the
organization. In this contemporary society, organizations operate in a dynamic, challenging and
competitive global environment. As the global business environment continues to be complex,
uncertain and ambiguous, organizations must be ready to initiate change. Notably, change tends
to affect all organizations. The dynamics of the internal and external environment can trigger a
requirement for change. The effect of the external environment can shift between the life cycle
stages and lead to organizational change. Organizational change is required in all organizations
because it focuses on both the performance of the whole organization and the day to day
operations.
Organizations respond to change in different ways. Focusing on the new behavioral
pattern or enhancing their technological and financing effectiveness. Effective change occurs
when the content and the process are implemented (Ellinger, Egan, & Kim, 2014). The
effectiveness of coaching is dependent on the level of interest of the participant and the level of
engagement in the process. The study has focused on coaching without considering other
facilitative activities such as mentoring. Future researches should focus on the interrelationships
between the different facilitative activities in order to provide more comprehensive findings.
Therefore, creativity innovation and initiative helps to facilitate organizational change. Open
innovation is regarded as one of the latest corporate philosophy that integrates internal
experience and external knowledge to accelerate development or organization. Customers are a
valuable source of innovation as they can contribute to the organizational success by sharing
their opinions.
To deal with the problems and changes in the business environment, it is vital to develop
new knowledge and skills as well as the ability to apply the integrated way of thinking with a
short time frame. The change demands organizations to have the ability to adapt and manage the
change by developing and applying new skills and knowledge. This is important in the current
business environment that has increasing globalization, deregulation and technological
innovation. Uncertainty and inconsistency of the business environment force organizations to
learn, renew and diversify.
Change can cause a number of problems as individuals need to achieve goals and develop
and at the same time to deal with the troubles caused the change (De Jong, Leenders, & Thijssen,
2016). During the organizational change, people face the need to develop and apply established
goals and also to deal with organizational turbulence. Therefore, there is a need to employ people
in the organization during the period of change to enhance goal attainment, support and
encourage development so that people can tackle change problems. The variety of practices
includes coaching which helps to facilitate people by providing them with support and
accelerating the process of settling and achieving work-related goals. Coaching can promote
substantial organizational change.
Statement of the Problem
Coaching is regarded as a pervasive form of development and is seen to attract a lot of
attention among practitioners and scholars. Despite the fact that the interest in coaching has
grown considerably in the recent past, coaching is regarded as best practice based as well as a
theoretical. It is regarded as a research concept that has been under-examined. The contribution
in the issue seeks to address the existing concerns in the literature that provides an overview of
the theoretical underpinning of coaching (Beattie et al., 2014). The types of coaching such as
active learning coaching, managerial coaching and executive coaching provide a clear indication
of the limited research. Researchers in the human resource development and the internal and
external coaches are committed to improving the practice of empirical research on coaching.
Purpose of the Study
The objective of this study is to explore the scope of coaching with reference to the
subject matter in the context of organizational change considering the issues associated with the
use of coaching in many companies in New York. For the purposes of this study, a two-step
approach research, content analysis of coaching definition and experts' interview with a
comparative analysis of the results obtained. Despite the fact that coaching has become
incredibility popular, there is still uncertainty on what coaching is really about. There is no
agreement on the definition among practitioners and scholars and not coherent approach to
define coaching. Nevertheless, coaching is focused on the improvement of an individual and
organizational performance with emphasis placed on the learning and development.
Research Questions
What is the definition or explanation of coaching?
What is the objective or purpose of coaching?
Who is involved in the coaching process?
What are the outcomes or result expected from coaching?
Need for the Study
The definitions for analysis drawn from published articles related to coaching such as
executive coaching in deferent business context was taken into consideration for analysis.
Coaching is becoming important in today’s business environment as more organizations are
using coaching as a means of improving performance capability, facilitating leadership as well as
career managing. As reported by the CIPD coaching survey in 2014, the number of respondents
who reported that coaching is help on improving good performance in organizations (Wang &
Wentling, 2011). The key expected outcomes of coaching are personal growth and achievement
of desired results. Coaching creates an atmosphere that is suitable for employee and organization
empowerment which is geared towards achieving the goals of an organization. Coaching has
aided employees towards unleashing new opportunities and in their journey of self-awareness.
Coaching has been extremely important to managers especially in the crucial time for
organizational changes which demand independent decision making. Most of the respondents
reported that the purpose of coaching is to aid leadership development and focuses on improving
personal effectiveness. Coaching can have a real practical impact on the development of strong
self-efficacy that enables to perform. Based on development activity, coaching promotes
organizational change and leads to sustainability (Kim, 2014). Coaching enhances the executive
behavioral change through self-awareness and learning, therefore, contributes to individual and
organizational success. Coaching can be used to encourage teamwork of existing groups by
developing newly formed and improving the communication skills of the team leaders. Coaching
promotes the development of entrepreneurial skills by facilitating the implementation of the
strategic vision. Coaching facilitates going beyond the innovative technologies by finding ideas
and developing them to linking innovations of the company's strategy and the market
environment.
Design of the Study
The study employees a two-step research that uses content analysis of coaching
definitions. The subsequent comparative analysis was done based on the obtained results.
Coaching is associated with an individual's professional and personal goals attainment,
performance improvement and personal potential enhancement. The goal-oriented nature of
coaching is based on its historical roots. The Dublin declaration on coaching proposed the
recognition of multidisciplinary roots of coaching and recommended to affirm nature of coaching
as a specific synthesis (Hamlin & Stewart, 2011). Investigating the theoretical approaches genres
and context of coaching to ascertain the relationship between the cognitive-behavioral approach
and the genres of coaching is important. Coaching that has adopted the cognitive behavioral
approach will focus on the replacement of the dysfunctional though of the pattern which has
more adaptive versions. As a result, the managers learn to become more effective when
managing their emotions and maintaining an appropriate level of self-confidence by developing a
high level of communication and interpersonal skills.
Chapter II: Literature Review
Definitions.
From the analysis of the 41 definitions, the study did not realize a conclusive definition of
coaching. Not all of the research questions were addressed since coaching was defined from
diverse perspectives. The results obtained in the analysis are quite reliable due to a wide range of
definitions used. Coaching was characterized as a process in more than 40% of the definitions. In
a generalized definition. The word development was found to be used more frequently in
coaching when the keywords were computed via the SQL query. A key characteristic of
coaching that was agreed upon by the expert's opinion was development. Similarly, the experts
defined coaching as an art or science that focuses on promoting self-awareness aiming to
improve individual growth and potential.
Aims of Coaching.
The purpose of coaching has been changing since the emergence of the concept. The
aims of the practice also shifted from simply addressing performance problems to taking a
development perspective. Coaching is playing a vital role in discovering opportunities and
enhancing performance and efficiency. Additional, development culture in the society has been
improved via the coaching practice (De Jong, Leenders, & Thijssen, 2016). In other research
works, coaching is understood as a process that improves learning where there is an established
relationship between the coaches and the clients. Coaching can be directive or non-directive
depending on the nature of the approach. The directive approach of coaching is favorable when
guiding, teaching on results generation and enhancing commitment and self –confidence. In the
most recent definitions, coaching has been defined as a facilitating activity for Self-directed
Learning and personal growth and change (Ellinger, Egan, & Kim, 2014). Some of the keywords
that are used to describe the aims of coaching it the content analysis include to improve, to
create, to facilitate and to support. From the analysis, facilitation was found to be the primary
role played by the coaching practice. Coaching mainly facilitates the process of learning and
development which is channeled towards experimental learning and self-directed learning.
Coaching can improve performance as well as promoting self-awareness and improving
individual's growth. Through coaching, individuals can identify viable opportunities that aim at
improving performance and skills and find unique solutions in business in order to achieve
sustainable change.
Participants in Coaching.
Coaching has been proven to be beneficial to both an individual and the client's
organization. The positive results brought about through coaching can enhance the entire
organization. Coaching results to the achievement of results through the sustainable behavioral
change. Expert's opinion suggests that the executive and the top level management need
coaching more than any other individual in the organization. The high-level employees and the
middle-level management should be next in the list. The decision on who need coaching most in
an organization was based on experience and mere estimations and since the experts were not
provided with the work groups of the employees (De Jong, Leenders, & Thijssen, 2016). About
half of the experts suggested that coaching should adopt a top-down approach. The top-level
management should be in the frontline in coaching in order to understand how it works and
provide the required coaching resources. Although coaching can provide intervention to the
entire organization, experts suggest that it is most beneficial to the top land middle level
management. Coaching can be very important to the managers in their decision making role
which demands competency, self-awareness and recognition of behavioral patterns (Beattie et
al., 2014). According to the experts, coaching will only be beneficial when the recipients are
ready. Readiness is vital since the recipients need to be ready in order to make responsible
decisions of their own.
Outcomes of Coaching.
The key expected outcomes of coaching are personal growth and achievement of desired
results. Coaching creates an atmosphere that is suitable for employee and organization
empowerment which is geared towards achieving the goals of an organization. Coaching has
aided employees towards unleashing new opportunities and in their journey of self-awareness.
Coaching has been extremely important to managers especially in the crucial time for
organizational changes which demand independent decision making. Additionally, people
become more open-minded and adaptable to different views which create meaningful
relationships within the organization which are based on respect and trust. The positive
relationships within the organization have proven to be a tool of the employee and manager
motivation towards supporting the changes in an organization (De Jong, Leenders, & Thijssen,
2016). Individuals under coaching have depicted a stimulated ability to think structurally and
clearly. The individuals are also better aligned with their roles in an organization in such a
manner that facilitates changes in the leadership style.
Although coaching can be very beneficial to an organization, it can bring challenges and
threats if it is not well conducted. Misunderstandings may arise in organization's that adopts a
simplified approach towards coaching. Some employees may also misinterpret the needs of an
organization by delivering coaching where training and mentorship would be very effective.
Experts have however warned against over-reliance on coaching. Coaches should be consulted in
advance to ascertain whether coaching caters for the needs of an organization.
Organizations respond to change in different ways. Focusing on the new behavioral pattern or
enhancing their technological and financing effectiveness. Effective change occurs when the
content and the process are implemented (Ellinger, Egan, & Kim, 2014). The effectiveness of
coaching is dependent on the level of interest of the participant and the level of engagement in
the process. The study has focused on coaching without considering other facilitative activities
such as mentoring.
Challenges are inevitable in the coaching process. Coaching is bound to fail when the
recipients are neither engaged nor interested in the practice. Additionally, the outcomes of
coaching are unpredictable therefore proving to be difficult to explain the effectiveness of
coaching. Lastly, coaches need to keep in touch with the leaders of the organization in order to
ensure that the coaching is in line with the change goals of the organization (Beattie et al., 2014).
Maintaining contacts may hinder the coaching practice.
Conclusion
The study has covered the relevance of coaching in relation to an organizational change.
An organization should be in a position to manage changes and the problems associated with the
change. Coaching was established to be paramount in the achievement of the goals during a
period of change. Coaching can also be explored when promoting sustainable organization
changes is crucial. Since coaching practice is not yet widespread and universal, the study
majored on unique issues related to the organizations in New York. The study attempted to
address the research questions which were related to the characteristics of coaching, the aims,
participants and the expected results in the coaching practice.
A two-step approach was employed in the study whereby general definitions and terms
were explored in the first step whereas the expert's interview was conducted in the second stage.
The expert's interview was conducted in a bid to collect the views of the coaching practice. From
the detailed analysis of definitions, no unified approach was adopted in the definition of
coaching although coaching was generally defined from the commonly used characteristics of
coaching obtained from the definitions. The objective of this paper is to explore the scope of
coaching with regards to organizational change considering the specific issues that are associated
with the use of coaching in most of the companies in New York. The literature review, content
analysis and comparative analysis will be used in this study. Based on the definitions of
coaching, content analysis and comparative analysis have shown that coaching is defined as a
synergetic, regular, development and goal-oriented process This two-stage study seeks to
answers the following research questions. In chapter two, the experts are interviewed to explore
the view of practitioners of coaching about a place of coaching in various organizations.
Coaching was thus defined as a continuous learning and development process which is goal
oriented. From the content and comparative analyses, the keywords that are used in describing
coaching were revealed. The key outcomes of the coaching practice involve the achievement of
goals and personal growth. The effectiveness of coaching is dependent on the level of interest of
the participant and the level of engagement in the process. The study has focused on coaching
without considering other facilitative activities such as mentoring. Future researches should
focus on the interrelationships between the different facilitative activities in order to provide
more comprehensive findings. The goal-oriented nature of coaching is based on its historical
roots. The Dublin declaration on coaching proposed the recognition of multidisciplinary roots of
coaching and recommended to affirm nature of coaching as a specific synthesis. Investigating the
theoretical approaches genres and context of coaching to ascertain the relationship between the
cognitive-behavioral approach and the genres of coaching is important. Coaching that has
adopted the cognitive behavioral approach will focus on the replacement of the dysfunctional
though of the pattern which has more adaptive versions.
Chapter III: Critical Analysis/ Discussion
Coaching, in relation to organizational change, refers to the learning and development
process that proceeds the initiation of the change in a firm. Today, the business world experience
diverse changes resulting from environmental, technological, and the internal factors of the firm.
These changes oblige the organization to adapt new strategies and decisions for suitable
management and functionality. Notably, the above elements deem change as an inevitable process
in an organization.
Thus, coaching is paramount, especially, to enforce the development of suitable goals
during the change phase. Change can occur in various forms. Enforcing the most appropriate
change on an organization leads to exquisite results in the individual and the organization. The
primary goals of coaching are to enhance individual awareness, improve individual growth and
performance, as well as enhance the development of unique strategies to handle the issue at hand
(Malone, 2011). Resultantly, the skills acquired during the coaching can help facilitate positive
organizational change.
Creativity and innovation is the most recent philosophy that facilitates change (Gilley,
Dixon & Gilley, 2013). The concept integrates the internal experience and the external skills to
hasten organizational improvements. Such changes need the application of the latest technologies
and skills in resolving the problems or resultant issues. Therefore, development of the employee’s
skills and acquisition of new knowledge helps the individuals acquire new abilities and integrated
mechanisms of resolving the matter within the period of change. It is notable that the above
philosophy is only possible through coaching.
Additionally, the ever increasing globalization and technological innovations call for a
regular analysis of the business functions to improve the success of the business organization. Such
include the identification of vital elements in the business environment to learn, renew, and
diversify operability of the current strategies (Moran & Brightman, 2010). Coaches with a
substantial understanding of the specific business environment and the changes can transform the
employees into vital change elements.
The study is vital in determining the effectiveness of coaching in the context of
organizational change. Particularly, the study identifies the significance of coaching among
various companies in New York. The paper further explores the various forms of coaching and the
most suitable one for handling organizational change.
Experts demonstrate the need of coaching for the managerial level and the transactional
level of employees in a firm. Once the executive team has the vital knowledge for the deployment
of a certain methodology, the transformation of the same knowledge to the layers in the
organization is easier. Therefore, coaches should ensure the impartation of new skills and
knowledge to the top-level management though coaching (Gilley, Dixon & Gilley, 2013). The
paper further demonstrates the success of coaching through learning and development and
mapping the results to the goals and environmental issues in the contemporary society.
Discussion
The literature review discussed in chapter two gives an overview of the vital literature
relevant to the topic of study. The two-step method used determined the vital aspects that promote
the success of coaching for organizational change. Content analysis and expert interviews were
used to collect the vital literature that informed the study. Consequently, various deductions and
conclusions can be made from the literature above.
Change management refers to the development and deployment of new strategies to adopt,
renew, and level up performance of particular business organization to meet the underlying
demands. Today, organization experience change at a high level due to the injection of new
technologies and the ever-changing business environment (Rock & Donde, 2015). Research shows
that coaching is the most powerful venture to help mitigate change-related problems and overcome
the odds.
According to the 41 definitions of coaching, there are numerous instances of coaching
(Brotman, Liberi & Wasylyshyn, 2016). However, the common element in all these is the
development factor. Thus, every organization must undergo coaching to help develop and tackle
change management. This analysis consists of various groups of essential literature that articulates
the importance of coaching to change management.
The coaching practice and Agenda
Organizational culture is an essential aspect for the growth and development of any
Company. Organizational cultures simply encompasses the norms and set standards of handling
risks and usual job operations. Organizational change is equally a vital element in a firm. Having
a concrete plan to execute various changes can mitigate risks and change-associated problems.
Understanding the type of change present in an organization informs an appropriate
coaching method and practice (Brotman, Liberi & Wasylyshyn, 2016). Firms should first identify
the change before implementing any form of coaching. Organizational change can occur in
numerous ways. This includes the product or market change where there is a new product
development. Secondly, change can occur in the entire organization. Such may include product or
service re-structuring. Lastly, there is the process involvement change. The process change
encompasses the improvement of existing systems and diagnosis to determine the root cause of an
issue.
Notably, organizational change comprises of various processes. Thus, the type of problem
experienced calls for a certain kind of response. As identified from the literature above, coaching
can help resolve various issues related to organizational change (Malone, 2011). For change to be
most effective, the underlying organizational culture and Agenda towards coaching matters a lot.
For instance, coaches perform their duties for various reasons. Primarily, there is the
developmental coaching and the change coaching. Organizations and coaches have to evaluate the
situation at hand, identify the most essential training program, and establish it in the most effective
way. Adopting a coaching plan based in the problem at hand increases the effectiveness of the
coaching (Stober, 2008). This is because, organization, teams, and the coach are likely to choose
a plan that suits their needs and ensures optimality in the results.
According to the expert opinions and the contents analyzed, it is evident that implementing
the most essential learning and development strategy to the correct group is crucial (Brotman,
Liberi & Wasylyshyn, 2016). For instance, for product or market change, the training program
must be directed towards the product management and innovation’s team. Having the correct
group informed about the underlying situation will automatically enhance change in that area.
Secondly, incorporating the coaching strategies into the organization’s routine operations
is an excellent idea. Such involves the development of robust policies that address particular
changes in the organization. A coaching practice will help the organization establish base
information about how to handle specific issues in terms of coaching. Thirdly, the acquisition of a
competent coach who has the vital skills and knowledge about the problem can establish a
sustainable coaching process. Consequently, the above develops an active coaching practice for
an organization. Such may result in the success of the coaching process and the realization of
effective results.
Also, organizations need to have a concrete agenda in coaching. The study realized that
coaching can occur either for development or change purposes. Equally, enterprises can ensure the
adoption of sound coaching programs that relate with the set agenda (Brotman, Liberi &
Wasylyshyn, 2016). For instance, if the change relates to the product improvement, coaching in
the same area of need will provide possible remedies. Here, the enterprise is likely to achieve the
core goal of personal growth and desired results.
The coaching agenda determines accountability and enables the achievement of the
expected results. Learning and development helps the administrators to learn how to incorporate
the various change management steps. Skills and knowledge gathered during the training can
enhance creativity and innovation thus automating the processes in the firm. Consistency in the
training programs attracts consistent results thus properly incorporating the change in to the
organization.
Evidence on outcomes from coaching
Seemingly, most coaching in our organizations occurs in isolation from the core causes of
the initiative, that is change. Change is the driving factor of coaching. Integration of the change
agenda in the training initiative can support change management. Even though the research
determines the complete integration of the change’s agenda in coaching isn’t possible, a slight
alignment could equally help. An online research to determine the effectiveness of the
organizational change indicated a 65% chance of failure (Evers, Brouwers & Tomic, 2014).
However, the collaboration between the change and the learning and development initiative
realized a higher success rate. In a study to determine the importance of coaching in organizational
change, it is therefore essential to analyze the evidence on outcomes from coaching programs
(Evers, Brouwers & Tomic, 2014).
There is an improved demand in excellent and progress-centered human resource
operations. In response to the same, organizations through the human resource managers adopt
coaching programs that improve the achievement of the desired goals. However, lack of a sound
system to monitor the process allows room for failure. Every organization aims at growth and
expansion.
Some of the developmental metrics include; leadership effectiveness, effective adaptability
to change, and the increased productivity and profits (Moran & Brightman, 2010). Nevertheless,
it is difficult for one to trace the individual success to general coaching practices at the firm. For
instance, learning and development may promote change. But, the percentage of the coaching that
directly resulted to the change is not known.
Anecdotally, coaching supports change. Change-related coaching can arguably indicate the
amount of change imposed on the firm. For instance, one-to-one coaching refers to training
programs which focus on certain aspects of the change. For instance, leaders receive new skills
and clarity about the news in the organization. At this level, personal growth will directly impact
the leadership role thus bringing in a new perspective towards handling change. Impartation of the
same knowledge to the employees ultimately impacts their resistance towards a particular issue.
Notably, coaching substantially affects change.
On the other hand, team coaching helps group members identify expectations of their
respective work. Mainly, team coaching focuses on two prospects. Firstly, the goals of their
operations. The coachees learn about role clarity thus promoting productivity and change.
Secondly, the other aspects vital to the teamwork and success. Such includes trustworthy,
teamwork, accountability, and hard work (Evers, Brouwers & Tomic, 2014). In this coaching type,
the team understands what they have to do to make the new strategies and change to work. Thus,
there are several positive outcomes of coaching.
At the same time, the literature documents the various aspects of coaching that promote
appropriate change management. For instance, 21 of 41 terms correlate closely with the
development factor which bets defines coaching. In addition, the aims of the coaching described
in the text support the need to develop a coaching based on the needs identified though change
(Gilley, Gilley & McMillan, 2012). The implementation of the specific coaching initiatives like
the one-on-one and team coaching use the participants analogy from the literature. Here, the use
of specific participants to pass specific information may enhance productive change in the area of
need.
Even though organizational change success is attributed to coaching, various instances
document coaching-related failure. Research indicates the adoption of the inappropriate coaching
initiatives might result to reduced efficiency levels in change management. Thus, researchers have
come up with suitable mechanisms to enable better results form coaching.
Firstly, the human resource manager has to identify the area that demands changing.
Preparing the organization, team, or individual for the actual coaching is key. The HR has to weight
the business context against the organizational culture and deploy an appropriate approach to
manage change.
Secondly, the human resource should set the goal, outcomes, and the success rating metrics.
Such helps the coach, the trainee and the human resource to monitor the process and determine its
effectiveness and success (Moran & Brightman, 2010). Thirdly, the manager should ensure that
the prospected method addresses the individual o the team’s needs and the bigger picture which is
the organization.
Lastly, an appropriate coaching method should continuously focus on the learning and
development of the clients and the organization. A sound strategy may result development of
coaching cultures with a strict adherence to the change agenda. Arguably, any organization
performing the above has a high probability of achieving the desired success and change.
Pros and cons
Coaching individuals for organizational change has both advantages and disadvantages.
These two occur mainly depending on the type of coaching adopted, the application of the
initiative, and the effectiveness of the approach. As discussed, the success of the coaching
methodology requires a concrete input from various groups in the firm. The main advantage
accrued from this text is the personal growth and the achievement of the desired results.
Consequently, positive organizational change; implementation of new products, innovation, and
creativity enhance the productivity and profitability of the firm.
On the other hand, coaching for organizational change has various disadvantages. Mostly,
this occurs after the failure to effectively deploy the prospected coaching programs. The gaps have
been linked to the unclear development goals. Here, lack of a concrete plan to match the coaching
to the organizational change leads to the development of unclear goals. Consequently, the coaching
outcomes are unnecessary to the organization.
Another disadvantage comes in due to lack of engagement by managers in the coaching
process. Arguably, the human resource managers play a vital role in the coaching process. Failure
to appropriately engage and monitor the process results to failure of the coaching initiative.
Conclusion
Coaching is an essential plan to help achieve organizational change. Every organization
should therefore analyze their needs and training goals, prepare the coachees, and develop
appropriate initiatives to enhance change. According to the literature reviewed, proper usage of
the coaching techniques helps improve skills and knowledge about the new technologies, products,
and services. Consequently, individuals develop an open mind towards change, development, and
decision-making. At the same time, organizational change and development is achieved.
Therefore, coaching in the context of organizational; change is an essential factors that results in
success of the adopter firms.
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