BUS138 Consumption and Demand for Organic Foods Discussion

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BUS138

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You have already selected your research topic for IPA 2. Now in this assignment, you are expected to lay out your sampling plan for your research project. That is, how would you recruit participants to take your survey? Include the following in your original post:

First, briefly describe your research topic. [It is OK with me if you choose a topic different from your IPA 2.]

Second, describe the target population for your research. For example, if you study online vs in-person class in college education, then undergraduate students at 2-year or 4-year colleges can be your target population.

Third, which specific sampling design would you use and how to implement it? Word limit: 75-100 words.

Basic Requirements: Your original post and responses to at least two classmates’ posts

---The document is the topic from IPA2. the screenshot is the list of sampling design for the third question.

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IPA 2 Topic 4: What influences consumers’ choices of organic foods? Keywords for the research: organic foods, natural foods, sustainable, food trends, healthy foods, consumers’ food consumption. Article 1 Shepherd, Magnusson, & Sjödén (2005) look at the influences on consumer purchasing and consumption of organic foods. The study seeks to investigate the impacts on consumer behavior regarding both fresh and processed organic foods as well as the ethical, moral and practical influences on choice across the European Union countries. The study is based on the available literature regarding the factors that influence consumer demand and consumption of organic foods. Shepherd, Magnusson, & Sjödén (2005) look at the motivations and attitudes of consumers that consequently influence their choice of organic foods. While several factors have been identified as the reason for consumer choice of organic foods, key among them is the consumer consideration of personal health. Additionally, the study showed a correlation between consumer attitude and behavior in the choice of foods. The research is relevant to the current study as it could be extended to establish the factors that lead to the effectiveness of social media advertising. Article 2 Onyango, Hallman, & Bellows (2007) seek to investigate and estimate the influence of the views of consumers regarding particular food aspects as well as consumer attributes on demand for organic foods. The research utilizes a modeling approach that assumes a rational behavior with a well-behaved utility functioning the survey of the available national data to analyze the willingness of consumers to purchase organic foods adequately. The literature associated with this research seeks to link socioeconomic variables as well as the importance of certain food attributes as factors influencing consumer decisions. From the study, Onyango, Hallman, & Bellows (2007) concluded that specific characteristics regarding organic foods changed buyer decisions. This included product naturalness, vegetarian-vegan aspects as well as the production location for the food products. Other factors that played a role in the choice of organic foods included public opinions on food attributes as well as the information generated by policymakers. The research on the link between consumer behavior and the purchase of organic foods could be applied in determining the attributes of social media advertising platforms that could inform their choices by different advertising companies and individuals. References Onyango, B. M., Hallman, W. K., & Bellows, A. C. (2007). Purchasing organic food in US food systems: A study of attitudes and practice. British Food Journal, 109(5), 399-411. Shepherd, R., Magnusson, M., & Sjödén, P. O. (2005). Determinants of consumer behavior related to organic foods. AMBIO: A Journal of the Human Environment, 34(4), 352-360. Two Sampling Techniques: Overview Nonprobability Sampling • Convenience • Judgmental – Probability Sampling • Simple random sampling (SRS) • Systematic ~ • Snowball • Stratified Quota ~ • Clustering ~ • Multistage area ~ 1. Nonprobability samples are pragmatic and are used in marketing research. 2. Data taken from Internet samples can be divided into probability (e.g., using panel members) and nonprobability samples (e.g., crowdsourced sample such as Mechanical Turk).
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Running Head: SAMPLING PLAN DISCUSSION

Sampling Plan discussion
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SAMPLING PLAN DISCUSSION

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My research topic is the influence of consumer choices of organic foods in the larger
European Union economic block. It is quite evident that several factors contribute to the
consumer choice of organic foods in the European Union and one of the most prominent factors
is the realiza...


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