Thank you for the opportunity to help you with your question!
A company can use licensing agreements to enter the world market by entering into such contracts with companies which are already working in the global market. Through this, the company is able to incorporate its operations and end up operating in the world markets.
Among the fundamental strategies that companies choose among is price and promotion because the world market is very competitive. As a result, a company has to choose on the best strategy to use.
Please let me know if you need any clarification. I'm always happy to answer your questions.