Pick a real Fortune 500 company and discuss how it is using social and/or digital media as part of its integrated media communications for promotional purposes.Each student must pick a different company and your choices are first-come, first served. If you want to discuss Apple but someone else has already picked Apple, you must choose a different company.Be sure that all three of your posts include at least one online source that adds to the knowledge base of the discussion topic.(target has been choose)reply#1Target has accounts on Facebook, Twitter, Instagram, Google+, and YouTube. All combined give the brand an exciting audience of at least 26.4 million people. Compared to other major retailers, Target shows a strong position, but it is not the leader. However, we know having followers is not the only thing that matters. Engaging with them can increase brand awareness by creating more touch-points with your customers, which ultimately helps to get new purchases.Target's engagement level is just a little under Amazon. But they achieve this by doing a lot less than their competitors. Target gives the audience material rich in color and situations—taking common products and placing them in funny situations and calling for its followers to imagine doing something different but related to the featured product purpose. They also segment their information into several categories like Baby, Target Style, Target Love, Good, Commercials, and Music. Every channel they use ( Youtube, Twitter, Facebook, Instagram, Target's Website) seem to have a purpose and a specific objective. On Instagram, for example, it is possible to find incredible pictures of everyday products. On Twitter, they call on people to comment on situations like what would you do with a certain product or "how to spend vacations without leaving home"? They also promote the achievements of their Nascar racing team. What they do on Facebook is something like a combination of their actions on Twitter and Instagram. On YouTube, consequently, they are featuring a series of how-to videos plus all their commercials. All of this is combined with traditional and digital media and also on-site experiences.From my perspective, the combination they do of different media actions is incredible. It is clear how there is a consistent message all through their actions and postings. They call upon excitement, joy, fun, and the possibility to think something different from common situations. It’s a powerful messaging, just like their color scheme and logo.Reference:Rodriguez, P. (2015). Target’s Website – A lesson of media integration. Retrieved from: https://themissingball.wordpress.com/2015/01/31/targets-website-a-lesson-of-media-integration/ (Links to an external site.)Lake, L. (2019). About Integrated Marketing Communications. Retrieved from: https://www.thebalancesmb.com/integrated-marketing-communication-imc-2295501#:~:text=Integrated%20marketing%20communications%20is%20an,%2C%20web%2C%20and%20social%20networks (Links to an external site.). Reply Reply to Comment

Paper Content: 1. Select an organization that you feel could benefit from an improvement in some area of its operations or delivery of its services (publicly traded companies are better as there is more information available). Define the basic characteristics of the organization (size, industry, annual revenues and profit, competitors, and any relevant regulatory issues). 2. State the inefficiency/deficiency you seek to improve. Characterize the problem in a quantifiable manner. This means that you should be able to describe the impairment in terms of production inefficiencies in units, number of customers served in each period, amount of revenue lost or unrealized etc. 3. Describe your proposed solution. Your description should be in sufficient detail that the reader doesn’t have to ask, “how are you going to do that”. For each portion of the proposed solution you should describe the changes to the organization and the existing process that will need to be made. 4. Describe each of the underlying technologies your proposed solution will require. As an example, if you were solving a supply chain issue and trying to speed up a receiving process, you may use bar code scanners and/or RIFD transmitters/receivers to more quickly ingress the received items into inventory. You would also need to discuss the technologies that would allow the data to be stored, retrieved, and the physical infrastructure and network elements that would allow this to happen. 5. Provide a conclusion that summarizes the previous 3 sections. The conclusion should recap the company, problem, and the proposed solution ending with a quantifiable benefit as the result of the proposed solution. This benefit should be in terms of not only production/service metrics, but also extrapolated into a revenue/profit increase. As an example, if your solution reduced supply receiving time by “X” percent, that percentage would be deducted from the total man hours needed in a shift/day. Those man hours multiplied by the prevailing rate for that labor would give you an hourly savings, which would then be multiplied by however many units of the selected time measurement occur in a year.