I need short answer after reading a PPT

Nov 4th, 2015
DreamIt
Category:
Marketing
Price: $10 USD

Question description

Chapter 7 Slides.pptx 

After reading Chapter Seven, answer the following questions:

  • Comment on the following statement: "The recovery paradox is a superior strategy to the 'Do it right the first time' strategy".
  • Do all services need to offer customer guarantees? Explain your answer. Then explain why or why not a service provider should or should not offer a customer service guarantee.

After reading Chapter Eight, answer the following questions:

  • Comment on the following statement: "New-service development is typically a linear process".
  • What should be the two primary objectives of the service provider as it enters the commercialization stage of the new-service development process?

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