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Name three services you purchase in which price is a signal to quality. Do you believe that there are true differences across services that are priced high and those that are priced low? Why or why not?
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Chapter 15
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Running head: SERVICE, PRICING AND SERVICE QUALITY
Service, Pricing and Service Quality
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SERVICE, PRICING AND SERVICE QUALITY
Service Purchased In Which Price Is a Signal to Quality
The intangibility of services makes it difficult to empirically and materially attach
the element of quality. However, there are services where the price is an inclination of quality.
Examples of these services include luxury themed services in the ...
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