1. In a narrative format, discuss FedEx from a
strategic perspective. Information concerning recent changes in the firms is
readily available online and should be accessed. Strategic issues should be
discussed in “real time.”
2. How has Fedex managed to maintain technical superiority
(i.e., reliability, service, package tracking, etc.) in its industry? Can Fedex
continue to do so in the future? Why or why not?
3. Give examples of two prominent crises FedEx could face in
the future. What steps should the company take to prepare for these crises?
4. Suppose you are the CEO of a start-up firm in the package
delivery industry. You have plenty of capital to work with, but little
infrastructure and no management team in place. What strategy would you pursue