Description
Part 1
Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. Complete the following:
- Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
- Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
- Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
Part 2
- First initial A-L: provide an argument ‘AGAINST’ the ability of the competition to overtake fast-food franchise. Submit your position by posting in the Unit 2 Debate forum, under the ‘AGAINST’ topic.
Explanation & Answer
Here you go. Let me know if you have any question or need any edits
BUSINESS STRATEGY
Business Strategy
Name of student
Institution
1
BUSINESS STRATEGY
2
Part 1
Competitive advantage is that factor that makes an organization to be superior to other
firms in the industry. It is what makes an organization distinct from its competitors. The main
competitors in the fast food industry are McDonald’s and KFC. These restaurants specialize in
fast foods such as chicken and burgers.
The primary competitive advantage of McDonald's is its strong brand name. It is a leader
in the fast food industry and with the mention of fast food, the minds of many people will click
to McDonald’s. The company has positioned itself as the world leader in the fast food industry
by offering superior quality c...