Description
Select a company currently experiencing marketing changes.
Createa 6-8 slide Microsoft®PowerPoint®presentation (including a title slide) that analyzes that company's marketing mix:
- Each of the four P's should be addressed on its own slide.
- The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
- Use theWall Street Journalarticles in the University Library to facilitate your research of the company. To do so, access the University Library, go to Find Publication, type in Wall Street Journal and then company you are researching.
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Introduction
Throughout your MBA program, you have worked to develop as a business professional and prepare to meet ...
CU MBA Capstone Project
Introduction
Throughout your MBA program, you have worked to develop as a business professional and prepare to meet future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of this course, the final course you will take in the program. The capstone project is intended to provide for you the opportunity to demonstrate your MBA program outcomes in these ways:
Planning and executing the strategic and tactical elements of a comprehensive project.
Integrating and demonstrating the business leadership skills and techniques you have learned throughout the MBA program and your own growth as a business leader.
Communicating your analysis and recommendations for a real organization both in written form and in a formal presentation.
Completing your MBA program with an experience that reinforces what you have learned throughout your MBA program.
Assessment Description
For complete details, refer to the MBA Capstone Project Description [PDF] and scoring guide. Your capstone project should address these expectations:
Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
Integrate information across disciplines from differing perspectives.
Develop logical, well-supported, evidence-based solutions to business challenges and opportunities.
Apply innovative, strategic, and sustainable approaches to business practice and planning.
Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
Integrate principles of ethics and integrity into business decisions.
Communicate clearly and effectively in a business environment.
Additional Expectations
Include an executive summary following your cover page.
Include various body sections that contain the analysis and recommendations.
Include a conclusion that summarizes main points of the paper.
Before you submit your assessment for grading, submit it to SafeAssign as a draft. Review your SafeAssign report and address any flagged issues to ensure you have properly cited all quoted or paraphrased material.
As an MBA learner, you have access to a free subscription to the Wall Street Journal (WSJ). Take advantage of that subscription, and do some of your research in the WSJ. Try to include at least one source from the WSJ in your final draft.
Submission Requirements
Style: Your paper should follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. Use a professional writing style.
Communication: Ensure written communication is free of errors that detract from the overall message and quality.
APA guidelines: Format your citations according to current APA style.
Resources: Use at least six citations from credible sources.
Length: Your paper should be 15–20 pages, not including front and back matter (cover page, executive summary, table of contents, references, appendices). Papers that do not meet this minimum will be immediately returned for revision.
Font and font size: 12 point, Times New Roman.
?Evaluation
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 1: Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
Competency 2: Integrate information across disciplines and from differing perspectives.
Integrate most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically.
Competency 3: Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.
Develop logical, well-supported solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities.
Competency 4: Apply innovative, strategic, and sustainable approaches to business practice and planning.
Apply innovative, strategic, and sustainable (long-term) approaches to business practice and planning.
Competency 5: Lead and collaborate in virtual, global, and culturally diverse environments.
Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
Competency 6: Integrate principles of ethics and integrity into business decisions.
Integrate principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas.
Competency 7: Communicate clearly and effectively in a business environment.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
ePortfolio
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Most Popular Content
Volunteer State Community College Innovation Management Case Study
Assignment #8Read the Case study "Launching innocent into the Growing Fruit Smoothie Market" in Chapter 14. Answer the fol ...
Volunteer State Community College Innovation Management Case Study
Assignment #8Read the Case study "Launching innocent into the Growing Fruit Smoothie Market" in Chapter 14. Answer the following questions:1. (2-3paragraphs) Innocent followed a very traditional new product development approach as described in Fig 14.9, but let's change it up a bit. Recreate the Product Development of Innocent using one of the other Models of New Product Development on pgs 503-508. Pick one and describe what activities would be taking place to bring Innocent to market based on the information in the case. There is a little bit of creativity here. The main thing is to demonstrate using the information provided in the Innocent case that you understand the alternative model.2. The software industry seems to have a very flexible NPD process enabling changes be made to the product at any time (Agile). What is an industry where this approach could also be applicable and how so? (Do not use the industries already discussed in the textbook including car manufacturing or mobile handsets) for the discussion board ,Business Models 1Where have you seen or experienced new business models due to Covid-19?https://www.entrepreneur.com/article/357527
CU MBA Capstone Project
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CU MBA Capstone Project
Introduction
Throughout your MBA program, you have worked to develop as a business professional and prepare to meet future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of this course, the final course you will take in the program. The capstone project is intended to provide for you the opportunity to demonstrate your MBA program outcomes in these ways:
Planning and executing the strategic and tactical elements of a comprehensive project.
Integrating and demonstrating the business leadership skills and techniques you have learned throughout the MBA program and your own growth as a business leader.
Communicating your analysis and recommendations for a real organization both in written form and in a formal presentation.
Completing your MBA program with an experience that reinforces what you have learned throughout your MBA program.
Assessment Description
For complete details, refer to the MBA Capstone Project Description [PDF] and scoring guide. Your capstone project should address these expectations:
Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
Integrate information across disciplines from differing perspectives.
Develop logical, well-supported, evidence-based solutions to business challenges and opportunities.
Apply innovative, strategic, and sustainable approaches to business practice and planning.
Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
Integrate principles of ethics and integrity into business decisions.
Communicate clearly and effectively in a business environment.
Additional Expectations
Include an executive summary following your cover page.
Include various body sections that contain the analysis and recommendations.
Include a conclusion that summarizes main points of the paper.
Before you submit your assessment for grading, submit it to SafeAssign as a draft. Review your SafeAssign report and address any flagged issues to ensure you have properly cited all quoted or paraphrased material.
As an MBA learner, you have access to a free subscription to the Wall Street Journal (WSJ). Take advantage of that subscription, and do some of your research in the WSJ. Try to include at least one source from the WSJ in your final draft.
Submission Requirements
Style: Your paper should follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. Use a professional writing style.
Communication: Ensure written communication is free of errors that detract from the overall message and quality.
APA guidelines: Format your citations according to current APA style.
Resources: Use at least six citations from credible sources.
Length: Your paper should be 15–20 pages, not including front and back matter (cover page, executive summary, table of contents, references, appendices). Papers that do not meet this minimum will be immediately returned for revision.
Font and font size: 12 point, Times New Roman.
?Evaluation
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 1: Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
Competency 2: Integrate information across disciplines and from differing perspectives.
Integrate most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically.
Competency 3: Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.
Develop logical, well-supported solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities.
Competency 4: Apply innovative, strategic, and sustainable approaches to business practice and planning.
Apply innovative, strategic, and sustainable (long-term) approaches to business practice and planning.
Competency 5: Lead and collaborate in virtual, global, and culturally diverse environments.
Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
Competency 6: Integrate principles of ethics and integrity into business decisions.
Integrate principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas.
Competency 7: Communicate clearly and effectively in a business environment.
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
ePortfolio
You should consider adding this to your personal ePortfolio. Your completion of this comprehensive capstone project demonstrates your ability to identify a problem or opportunity to be researched, analyze the data, apply your own leadership abilities to suggest solutions, and then present your analysis and conclusions in a credible way. This key program deliverable will be an invaluable part of your portfolio.
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