Marketing Ethics

User Generated

nzrre07

Business Finance

Description

Instructions: In class, we discussed how ethics are socially constructed.What is “right” and “wrong” to one person may not be to another.  We have also examined several marketing appeals advertisers use to persuade consumers to purchase their products.  For this activity, you will need to consult units7 and 13.

First, take a look at this advertisement: 

Based on the video that you just watched please answer the following questions: 

(1) What emotional appeal was used in this video?

(2) Was it ethical/unethical?

(3) Why or why not?

Next, take a look at this video: 

In that video, there were several “tricks” marketers use to make their products look more appealing.  Based on what you saw, please answer the following questions:

(4) Because ice cream often melts when stylists take pictures of it, they use mashed potatoes instead of ice cream for their photoshoots.  Is this ethical/unethical?

(5) Why or why not?

(6) What you see in the advertisements is not what you necessarily get when you go out to eat at a restaurant.  Is it ethical/unethical for advertisers to try to sell their “best product” to customers, knowing the product might not lookexactly like what was in their pictures?

(7) Why or why not?

Finally, please refer to this final video: 

Of the 10 misleading marketing tactics mentioned in this video, choose one, and answer the following questions for it.

(8) As a viewer of this advertisement, what ethical obligations apply to you when you come across such a message?

(9) As a viewer of this advertisement, what ethical obstacles might make it difficult to abide to such obligations?

(10) Do advertisers’ intents change whether their messages are ethical or unethical?  If so, how?  Please explain using examples from your above answers.

Unformatted Attachment Preview

Menans # effect Intent thes the sephite 3. Intent * Unconscious; no Judgment * conscious = Judge as either unethical or ethical but how to you know which on one? Use speaker's intent to watts AUDI * Not the effect of 4. Persuasion vs. Coercion * means of persuasion cache ethically neutral. Coerciona using force or punishment to get something you desire Creculli coercive is not ethical Ponen) a. Coercion- 95 we Unit 13: Ethics & Public Communication the way Dowe Judage the u golt "The most pervasive problem approached in most discussions of ethics is whether we should judge things on the basis of the end ss achieves or upon the basis of the yeams used to achieve .” (McCroskey, 2001, p. 291). those ends. 1. Ethical Communication- kill people Awe socially construct what behavior/codu.is ethicas 2. Ethics is a matter of the conscious choices a person makes 94 when we use our society? Why Moral view Any one can say what he want 5. Amoral versus Moral Approaches to Ethics a. Amoral View thetoriced comm has b. Moral View- من نحكم النانی زیبا ولا Problem with its , 6. Free Speech) T. and the Constitution at (AMORAL views of Whetorical comm, Basic ideali I& every one to the fullest and exppressed their Ideas In the best way was thaines 96 tarian versus Democratic Ethics a. Totalitarian Moral ethic restricts comm often by coletclona b. Democratic A moral ethic systematically encourages free Speech c. Censorship- Ali societies restrict free speech, but sometimes in dif was. Totalitarian restrict with laws and force, and democha restrict with Social pressure cies 97 c. Not to Speak - d. To Listen 100
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running Head: MARKETING ETHICS

Marketing Ethics
Student Name
Institutional Affiliation

1

MARKETING ETHICS

2

1. This commercial uses emotional appeal.
2. The advertisement was unethical.
3. It was unethical because it used a real child who was genuinely tormented until he cried
by being left alone in the public. It is unethical to torture a child in order to advertise on a
completely unrelated issue that co...


Anonymous
Great! 10/10 would recommend using Studypool to help you study.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags