BR ^ Da 49 ENG IN 234 Clinton Institut @ 2 end INSTRUCTIONS: Read the information below and complete the activities that follow. You will need to identify the company and access This assessment task requires you to identify and evaluate marketing opportunities for a company of your choice. its marketing plan. The marketing plan must include sufficient information in order to be able to complete this assessment; this means you are not able to find a plan with sufficient information you may select one from this site http://www.mplans.com/ marketing budget. You may access your chosen company's marketing plan personally or via an Internet search. If the marketing plan must include business goals, target customers, marketing/branding strategy, sales forecasts and Before you start the assessment task, you should discuss your choice of company with your assessor who will need to approve your choice before you start the assessment project. For the purposes of this assessment, assume that you the location of the business is in the city or suburb you are living in, are the Marketing Manager of your chosen company and that your assessor is the Managing Director. Assume that research relevant to the business' products and/or services, potential new and emerging market competitors and any other factors you deem relevant, to prepare a list of potential marketing opportunities. After reading and becoming familiar with your marketing plan, explore creative and innovative ideas and conduct и 1 2 Based on your review of the marketing plan and research, identify three potential marketing opportunities for the of priority based clearly on their viability and contribution to the business. Later you will need to present your company. Investigate these opportunities in detail with the intention of developing a report and suggesting an order recommended priorities to the Management Team for consideration. Analyse and evaluate the following for each potential opportunity: Alignment with the company's objectives and goals and the objectives and goals described in the Marketing Plan Target customers for each opportunity. Identify if they are they new or existing customers Overall benefits to the business of pursuing the opportunity Anticipated effect of the marketing opportunity on sales, profitability, growth and market share. A cost-benefit duric or nyistina data in the Marketing Plan could be used to help you estimate this Đot bo mục 8 N research relevant to the business products and/or services, potential new and emerging market competito other factors you deem relevant to prepare stist of potential marketing opportunities tartint with your marketing plan, explore creative and innovative ide Based on your review of the marketing plan and research, identify three potential marketing opportunities for the of priority based clearly on their viability and contribution to the business. Later you will need to present your company. Investigate these opportunities in detail with the intention of developing a report and suggesting an order 5 2 recommended priorities to the Management Team for consideratiuni EN ins Analyse and evaluate the following for each potential opportunity Alignment with the company's objectives and goals and the objectives and goals described in the Marketing Plan Target customers for each opportunity. Identify if they are theynew or existing customers Overall benefits to the business of pursuing the opportunity Anticipated effect of the marketing opportunity on sales, profitability, growth and market share. A cost-benefit analysis or existing data in the Marketing Plan could be used to help you estimate this Estimated effect on return on investment. This should be an approximate estimate taking into account how much the likely cost of the opportunity would be against anticipated return. Use the information in the Marketing Plan to help you answer this Potential competitors – these may be existing competitors or new ones depending on the marketing opportunity How any changes in economic conditions could impact on the marketing opportunity Technological factors that may affect the marketing opportunity Legal issues associated with the marketing opportunity Risks associated with the marketing opportunity. A risk assessment must be completed for each opportunity 3 Develop your report addressing all of the points above and your recommended order of priority. As an introduction to your report provide an overview of the company (their structure, products and services), their business objectives and marketing plan (strategies, target market, etc.). Ensure your report is professional presented and error free. Clinton Education Pty. Ltd. T/as Clinton Instit RTOID: 41597 CRICOS Provider Code: 03 1101/343 Little Collins Street, Melbourne, Victoria, 3000 | Phone: 03 839 BSBMKG501 Assessment 1 V3.
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