Description
Requirements are in below images. Need to write about 3 marketing opportunities for the choosen company. And there are certain requirements for those marketkng opportunities which are shown in the following image.
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Explanation & Answer
Attached.
Running head: MARKET RESEARCH
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Market Research
Student’s Name:
Instructor’s Name:
Course:
Date:
MARKET RESEARCH
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Question 1.
International Business Machine Corporation (IBM) is a US based company, headquartered
in New York, and specializes in technology. It mostly deals in middleware, hardware and software
products. Moreover, it offers consultation on various technology related needs to their clients as
well as hosting services. The company has experienced massive growth since it was first launched
in 1911 as Computer Tabulating Recording Corporation (Bhasin, 2019). IBM’s marketing strategy
mainly focuses on specific units which are:
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Funding
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Systems and technology
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Technology services
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Business services and software
Cautious targeting approach is used by IBM to avail customized products and services to
the clients according to what they need. End-user benefit-based positioning is used to position IBM
as a value-creating corporation for clients across the value delivering organization. IBM has kept
its focus on higher-value products and lucrative marketplaces that consist of virtualizations, cloud
computing, safety, business steadiness, data analytics, and business intelligence. IBM has been
following a path of continuous evolvement since its inception by adopting appropriate strategies
with changing markets. IBM has developed beneficial and desirable products, which are very vital
in the technological world such as floppy disks for storage, automated teller machines, hard disk
drives, Watson artificial intelligence, calculators, printers, duplicators, data centers, embedded
systems, only to mention a few. This had led to massive success for the technology company, IBM.
MARKET RESEARCH
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Having said that, IBM has opportunities which are yet to be tapped. In my opinion,
harnessing these opportunities will not only help increase brand awareness but will also increase
IBM’s market share, therefore, making more profits from the technology sector which is ever
changing. Opportunities which may be viable for IBM are;
I.
Increase its globalization.
IBM should consider globalization as a significant opportunity which should be
exploited to level fluctuations in different economies.
II.
IBM should develop cheaper products.
Giant companies like Google and HP are all of IBM’...