Marketing help needed with Prizm Analysis

Nov 5th, 2015
Business Finance
Price: $30 USD

Question description

Go to the PRIZM NE site:
Click on the Segment Look-Up tab and review some of the category descriptions. Read a couple that you believe might fit you. Then, click on the Using My Best Segments tab to get an idea of how businesses might use such information. Finally, click on the Zip Code Look-Up tab. Enter your zip code and review the categories that define your neighborhood. 
In a well-written, 3- to 4-page paper demonstrating CSU-Global APA standards, answer the following questions:  

  • Do the categories assigned to your zip code define your neighborhood accurately? Do you see yourself in one of the categories listed? If so, which one?
  • How might this information be valuable to marketers of products to you and the other categories listed for your neighborhood?
  • What promotions do you receive through the mail that are, in your opinion, targeting your neighbors and yourself based on the classifications?
  • Which retail operations may have located in your immediate region based on these profiles?
  • In summary, are you and your neighborhood captured in the PRIZM NE classifications? Why or why not?
  • Be as specific as possible and provide examples. Is your neighborhood’s PRIZM designation reflected in the demographics, lifestyle and related resident consumer buying habits and behaviors, as well as community and retail development?

  Your paper should meet the following requirements:

  • 3-4 pages in length
  • Formatted according APA FORMAT***
  • Include at least 2-3 outside resources. (The U.S. Census Bureau website and/or local community websites are good potential resources for this type of information.) 
****MY ZIPCODE IS 73507

Tutor Answer

(Top Tutor) Robert F
School: Cornell University

Studypool has helped 1,244,100 students

Review from student
" Wow this is really good.... didn't expect it. Sweet!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1819 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors