Business Finance
Top 10 Misleading Marketing Tactics Marketing Ethics Videos Questions

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Answer the questions in the file attached below. Answer each question individually.

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Instructions: In class, we discussed how ethics are socially constructed.  What is “right” and “wrong” to one person may not be to another.  We have also examined several marketing appeals advertisers use to persuade consumers to purchase their products.  

First, take a look at this advertisement: 

Based on the video that you just watched please answer the following questions:

What emotional appeal was used in this video?
Was it ethical/unethical?
Why or why not?

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Activity 15: Marketing Ethics Instructions: In class, we discussed how ethics are socially constructed. What is “right” and “wrong” to one person may not be to another. We have also examined several marketing appeals advertisers use to persuade consumers to purchase their products. First, take a look at this advertisement: https://youtu.be/SfAxUpeVhCg Based on the video that you just watched please answer the following questions: (1) What emotional appeal was used in this video? (2) Was it ethical/unethical? (3) Why or why not? Next, take a look at this video: https://www.youtube.com/watch?v=Nte2Yt71ZQs In that video, there were several “tricks” marketers use to make their products look more appealing. Based on what you saw, please answer the following questions: (4) Because ice cream often melts when stylists take pictures of it, they use mashed potatoes instead of ice cream for their photoshoots. Is this ethical/unethical? (5) Why or why not? (6) What you see in the advertisements is not what you necessarily get when you go out to eat at a restaurant. Is it ethical/unethical for advertisers to try to sell their “best product” to customers, knowing the product might not look exactly like what was in their pictures? (7) Why or why not? Finally, please refer to this final video: https://youtu.be/M-HrTC8QCbM Of the 10 misleading marketing tactics mentioned in this video, choose one, and answer the following questions for it. (8) As a viewer of this advertisement, what ethical obligations apply to you when you come across such a message? (9) As a viewer of this advertisement, what ethical obstacles might make it difficult to abide to such obligations? (10) Do advertisers’ intents change whether their messages are ethical or unethical? If so, how? Please explain using examples from your above answers. ...
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Final Answer

Attached.

Running Head: ETHICS AND EMOTIONAL APPEAL
1

Ethics and Emotional Appeal
Name:
Institutions:
Date:

ETHICS AND EMOTIONAL APPEAL
2
Response to first advertisement
1.)
The advert uses fear as an emotional appeal. Fear is used as an emotional appeal when the
advertiser focuses on the negative outcome that a situation causes. The advertisement which
is about quitting smoking creates the theme of fear by showing a young boy left for a while
by the mother at a crowded section in the airport. He panics as he seems unsure about the
mother coming back. As a result, he starts to cry and the question is raised to smokers
whether they would want such sadness to take over their children lives when they die from
the dangers of smoking, and for a longer time than the boy’s (Gehi, 2013).
2.)
The Advert is Unethical.
Why or why not?
Two grounds make it unethical, first, the use of a child and then, it uses base emotions like
fear. It is dangerous to smoke cigarettes but at the same time, using the fear of death against
smokers causes them more emotional harm than good. An Ethical advert should arrive at its
desired end while at the same time creating a positive ground for the target persons to
appreciate the same. The use of a child is unwarranted here as it...

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