ENG372 South Alabama Home Depot Website Analytical Report Assignment

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User Generated

User

gwbarf2x14

Subject

Writing

Course

ENG372

Description

class is about writing memos, letters, and just preparing to write well in a business. I need to prepare a 6-12 page report on Home Depot website. I have chose the 1st one stating that the website really meet the customer stratification. I add a screenshot of what the professor would like.

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9:54 pm 4G l 67% Case 5 Case #5 - Case 5: Website Analysis This assignment involves composing an analytical report on a website (Your report should be 6-12 pages, including graphics. I will need you to provide, for example, some screen shots of the web site). The website you choose should be one from your workplace or somehow related to your major or career choice. For example, if you work for a law firm, you should pick your law firm's website. If you are an unemployed English major, perhaps you could analyze the USA English Department website and how it could be improved. Because everyone's website review will have different purposes and results, there are three basic approaches to the assignment. Please choose ONE approach only: 1) Analyze a website at your place of business or career interest. If the website meets effective visual rhetoric and document design standards as well as usability testing, your analytical report will show how this website is deemed effective and appropriate for the business. 2) Analyze a website at your place of business or career interest. If the website needs improvement based on visual rhetoric, document design, and usability issues, write a recommendation report that researches and assesses what needs to be improved and why. 3) If your place of business does not have a website, your analytical report will suggest whether or not the business needs one and what it will cost and how much time it will take to implement one. If you prove that your place of business does not need a website, then your analytical report should investigate what other technical communication methods the company could or should be using to improve its business. The individual assignments to guide you through Case #5 are listed on the menu bar. The purpose of this case is to teach you not only visual rhetoric and document design terms of online technical communication (i.e., websites, which communicate using both text and graphics) but also how to write an analytical report. Students, you MUST have SEVERAL cited sources for the case 5 long report. You may use other websites, articles about analyzing websites or usability studies, personal interviews, usability surveys, etc. Our USA library has plenty of good databases from which to do research: http://www.southalabama.edu/univlib/other.html III o T
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Tags: Strategy Analysis web design technical communication Website Analytical Report customer stratification

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Explanation & Answer

Attached.

Running head: WEBSITE IMPROVEMENT REPORT

Website Improvement Report
Name
Institution Affiliation

1

2

Memorandum
Date: 29/4/2019
To:
From:
Subject: Recommendations for the Improvement of the Home Depot
The following report was constructed after a detailed analysis of the Home Depot website.
Overall, the site is functional and serves its purpose where the clients can place their orders.
However, with Home Depot being one of the largest American Retailing firms, the website needs
a thorough update to be as practical and visually appealing as other major online websites.
This report contains the scrutiny of:
•

The current use of the website and maintenance

•

A comparison to the Macy’s website

•

Survey results from Mexico, Canada, and United States customers

•

Recommendation for future action

The site is functional; however, the visual update on the website is recommended. In support,
based on surveys on Mexico, Canada, and the United States most customers agreed that the site
needed some updates and visually appealing. Therefore, these recommendations can be
employed for the effectiveness of the firm as well as to maintain its competitive advantage.

3

Table of Contents
Abstract .......................................................................................................................................... 4
Introduction ................................................................................................................................... 5
Purpose ....................................................................................................................................... 5
Background ................................................................................................................................ 5
Problems ..................................................................................................................................... 6
Discussion....................................................................................................................................... 6
Usability test............................................................................................................................... 6
Audience recognition and involvement ................................................................................... 6
Home page .............................................................................................................................. 7
Linked pages .......................................................................................................................... 8
Navigation............................................................................................................................... 9
Document design .................................................................................................................... 9
Style ....................................................................................................................................... 10
Accuracy ............................................................................................................................... 10
Survey results........................................................................................................................... 10
Customers using website ....................................................................................................... 10
Visual appeal ........................................................................................................................ 11
The customer�...