Apple watch case

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Description

Read the Apple Watch Case, and answer the following questions below. This paper must be 3-4 pages in length, grammatically correct and properly sourced to get all 50 points.

1) . Which innovation characteristics could Apple leverage to manage resistance to future generations of Apple Watch?

2). What are the consumer characteristics that Apple needs to influence to overcome consumer resistance to its smartwatch?

3). Discuss the barriers and sources of active and passive innovation resistance in the context of Apple Watch.

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Explanation & Answer

Please find attached. Let me know if you need edits. Cheers!

SURNAME 1

Name
Instructor
Course
Date
Apple watch case
The innovation characteristics that Apple could leverage to manage resistance
The reason why Apple introduced the smartwatch was to create unique features that
enhance its functionality. The main innovative feature that nears revolutionary is the
introduction of cellular connectivity. Apple watch can be wirelessly connected to iPhones
throughout without necessarily tethering (Bucic & Singh 2). This allows the device owners to
send text messages, make calls, stream videos without tethering with the iPhone. Despite the
numerous unique features of the watch, it has met resistance from consumers. Therefore Apple
should leverage innovation characteristics such as simplicity (Nylén, Daniel & Jonny 59). As it
stands now, the watch is too complex for consumers to understand its functionality. Apple should
leverage simplicity so that potential adopters can invest little time in understanding its
functionality.
The company should also leverage trialability. Users should be allowed to have a look at
the innovation and give their feedback before the product is released in the market. Consumers
would like to see for themselves how life will be if they adopt the new watch. Also, the company
should leverage observability. They should test and confirm whether the benefits of using new
devices are visible to the potential customers (Nylén, Daniel & Jonny 62). Consumers like to

SURNAME 2

hear what ...


Anonymous
This is great! Exactly what I wanted.

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