Description
Choose any website you like.
For this Final Visual Analysis Project, you will choose one website that
you visit frequently (it must be a professional business website, not
your own personal website). Feel free to use websites such as Nike,
Apple, Northwestern Mutual, etc. or a website that applies to your
career choices.
- APA title page, reference page, and formatting.
- Use at least four academic/scholarly sources.
- Use properly cited quotes and paraphrases when necessary.
- Complete, polished, and error-free cohesive sentences.
- Contains an introduction, body, and conclusion.
- Sensory Response – When analyzing the viewer’s
sensory response to a particular visual, it is important to consider the
visual elements that attract the eyes. Close your eyes when considering
a visual. When you open your eyes, what are the first visual elements
that you see? When analyzing a viewer’s Sensory Response, you may
consider analyzing at least two of the following effects:
- Colors
- Lines
- Shapes
- Balance
- Contrast
- Perceptual Response – When analyzing a viewer’s
perception of visuals, it is important to consider the audience.
Consider who is or is not attracted to this type of visual
communication. When analyzing a viewer’s Perceptual Response, consider
at least two of the following effects:
- Target audience specifics (age, profession, gender, financial status, etc.)
- Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
- Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)
- Technical Response – When analyzing a viewer’s
response to certain visuals, we need to consider the technical visual
aspects that may affect perception. Describe how visuals affect the
interpretation of the intended media communication message. Address
specific technological elements that impact perception. When analyzing
the Technical Response, consider the Laws of Perceptual Organization
(similarity, proximity, continuity, common fate, etc), and at least two
of the following types of visuals:
- Drop-down menus
- Hover-over highlighting
- Animations
- Quality of visuals
- Emotional Response – When analyzing a viewer’s
Emotional Response, it is important to consider the targeted audience
preferences and emotional intelligence. Discuss what the viewer might
want to see and what type of visual presentation will set the tone for
that response. When analyzing the Emotional Response, consider the
effects of at least two of the following types of visuals:
- Mood setting colors
- Mood setting lighting
- Persuasive images
- Positioning of search or purchase buttons
- Social media icons and share options
- Ethical Response - When analyzing a viewer’s
Ethical Response, it is important to consider the targeted audience
values and beliefs. Identify any negative messages about certain ideas,
groups, or cultures. Describe and pinpoint images that may be
inappropriate for a variety of viewers. Keep in mind that your website
can be accessed by all ages and groups. When analyzing the Ethical
Response, consider at least two of the following types of visuals:
- Visual stereotypes
- Limitations in diversity
- Inappropriate images for all audiences
- Digital alterations
- False representation or advertising
Explanation & Answer
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Running Head: VISUAL ANALYSIS OF APPLE WEBSITE
Visual analysis of Apple Website
Student’s Name
Institutional Affiliation
Date
1
VISUAL ANALYSIS OF APPLE WEBSITE
2
Introduction
In recent years, the Apple company has diversified its electronic business and made it
more widespread and rapidly growing in the whole world. To achieve a cost-effective strategy,
the company has developed a website to sell and advertise its products on the internet. Also, the
company has established an online store called an apple store that is used to sell products since
1997. The website involves widely buying of products of Apple Inc by consumers worldwide.
The Apple website has been considered good by most customers as this paper seeks to provide a
visual analysis upon the website, discuss and conclude about its design.
Sensory response
The colors used in designing the website are harmonious and do not clash against each
other. Apple's website doesn't have an unusually large number of photos, but each one has an
extremely high quality. The website has a beautiful layout with clear navigation and a modern
style tha...