Salad Vending Machine Plan Book Public Relations Assignment


Question Description

I will tell you what this plan book is about when accepted but you should write a paragraph for each of the given points and i will show you examples of some other topics and how to write them.

·Problem Statement:

·Our Client:

·Client’s Key Problem


·If unresolved

·PR Opportunity

·SWOT Analysis talk about each and every one in a separate paragraph

·PEST Analysis talk about each and every one in a separate paragraph

·SMART Objectives talk about each and every one in a separate paragraph

Tutor Answer

School: Carnegie Mellon University

I have inserted a space to separate the goals. Kindly check it out and let me know if it is good now.


Plan Book: Salad Vending Machine




Problem Statement
Our client

The development of a Salad Vending Machine aims to
provide a convenient source of fresh and customized salad
to customers. The machine will be offering a wide range
of raw and healthy salad that will be prepared in
sustainable glass packages alongside sauces, depending on
customer`s preferences. With the provision of a
refrigeration feature in the machine, there will be minimal
wastage as the shelf lives of the vegetables will be greatly
improved to about four to five days.

Client’s key problem

The salad vending machine targets customers from all
walks of life including, students, people working in
offices, casual workers and business people. The
machines will be placed anywhere as long as there will be
a reliable customer base, preferably where there are no
cafeterias or vegetable outlets nearby. The main idea
behind the invention is to help clients save on time since
the machine will be swift in preparing the salads for
customers. There will be minimal or no congestion
thereby eliminating queues. It will also be convenient for
clients to access vegetable salads because the machine
will be running for 24 hours implying and, therefore,
services will be available even at midnight. Finally,
vegetables offers a healthy option as compared to junk


food and, therefore, the students will be digressed from
relying on junk food as their only diet option and improve
on their health,...

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