Need marketing help to Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment

timer Asked: Nov 8th, 2015
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Question Description

Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment Invasion Plan


Tutor Answer

Philosopher Leni
School: University of Virginia

Thank you for the opportunity to help you with your question!

the act of finding out future market segments persuites is greatly catered for through the use of philip kotler's segment-by-segment invasion plan, the invasion plan usually consists of vertical axis that is used to represent the variety of products.the horizontal axis reprents the gruops of customers.the market segments are identified by the resulting cells.the number of cells usually depend on the product varieties and the groups of customers identified.

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