Can you give an example of product positioning

Marketing
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Can you give an example of product positioning

Nov 9th, 2015

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  • Product Positioning: Low Price Strategy

Fast food chains offering menus with a guarantee that a consumer can get a sandwich with a soft drink on the side for less than $5.00 

  • Product Positioning: Short Term Marketing Campaign

Slogan: Choice of a new generation

Company: Pepsi

The company made the slogan to aid in making a connection with the younger generation

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Nov 9th, 2015

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