Omantel Company in Sultanate of Oman Marketing Activity Evaluation Assignment

User Generated

fvfu1990

Business Finance

Description

You are a newly appointed Chief Manager and your role is to evaluate the implementation of market opportunity to launch a completely new and appealing brand within the Omantel company located in Sultanate of Oman suitable for the market in your country. In the formulation of your new brand you can choose to enter a new category of fast-moving consumer goods or remain in the hot beverages’ category.

In your role as a Manager:

Part 1: Using appropriate knowledge of management and business philosophies, concepts and theory, critically

evaluate the strengths of Omantel company inside Oman marketing activity in delivering value with respect its current

brands and consumers.

Part 2: Research and evaluate the key dynamics and trends in the competitive and external environments. Identify

the key factors that underpin the opportunities for the new brand. Based on this, ‘suggest’ the potential target

market for a new brand.

Part 3: In accordance with your knowledge of the strategic planning process make appropriate recommendations

to build a sustainable new management which can leads to a better result in choosing brand name. Your

suggestions for implementation must be underpinned with relevant theory and real-life/academic case studies.



*** Words count = 1900 words.

*** In-Text Citations and References using Harvard style.

*** Omantel company website:

https://www.omantel.om/

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Please find attached a draft as finalize on it. I will be sending the final copy. Thank you.

Outline

Introduction
Body
Conclusion
References


Part 1
Various business reports have pointed out the consistent growth of beverage sales together with
the food sector with both depicting exponential growth rate. Besides the significant growth
rate, there is a continuous change on the preferences of various customers. Oman is just one of
the many countries currently experiencing a rising demand for hot beverages such as coffee
and tea. On the other hand, it is important to note the demand for such drinks which has
remained relatively average among developed economies, whilst emerging countries have
experienced a rising demand for hot drinks. It is also apparent that hot beverages such as tea,
coffee provide a huge boost in elevating the mood of consumers and further increases the level
of energy among the consumers. Nevertheless, most customers who consume hot beverage
from Omantel Company have positively responded on the health impact brought by hot
beverages especially coffee which is technically known as the psychoactive substance and
further improves some of the fundamental aspects of brain functioning (Ho et al. 2012).
Just like other organizations, Omantel Company as remained to be competitive in the beverage
industry because of the value and satisfaction derived by the already established market share.
The company has also capitalized on its strengths making it survive in the beverage industry
and beat other competitors. The ability to survive in the market is fully characterized from the
fact that the company’s brand positioning has remained to be relatively high, as and result new
market segment is attr...


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