Description
Create a 10- to 15-slide presentation with speaker notes based on the service that the team created in Week 3.
Provide a clear explanation of the relationship between customer loyalty and customer retention.
Consider emerging customer retention programs, and build your customer retention programs (which should include relationship marketing, frequency marketing, after marketing, and guarantees).
Describe how you will track your programs.
Explain how you will prevent/track defection of your customers.
Include relevant media and visual aids that are consistent with the content.
Format your presentation consistent with APA guidelines.
Explanation & Answer
Attached.
Customer
Retention
and Loyalty
Institution Affiliation
Date
Introduction
– Customer loyalty shows the level to which the customers are devoted to the
customers services and goods as well as their likelihood to choose the brand
over the others.
– Customer loyalty is related to customer satisfaction with the company’s
products and services.
– Customer retention refers to the activities and the actions that a company takes
to make sure that customers are not defecting.
Relationship between Customer Retention
and Loyalty
– Customer loyalty and retention go hand in hand with each other.
– When there is loyalty the customers will remain.
– Customer retention is less expensive than getting new ones.
– In order to have customer loyalty , the customer service management...
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