MARKETING. Answer the following questions in 5-6 pages, 12-pt Times New Roman font, double-spaced. You may include Appendices with your calculations and any images you choose to include (e.g., for your marketing mix). Be sure to defend your answers using data from the case.Should Unilever target the low-income segment of consumers in the Northeast? To answer this question, examine the short-term financial implications of the decision as well as its long-term strategic implications. What would be the profitability of a new initiative in this lower-margin segment? What is the break-even cannibalization rate (the % of new sales coming from other Unilever brands above which Unilever would start losing money)? Do you think that the actual cannibalization rate will be below or above the break-even cannibalization rate? (2 pages)Evaluate Unilever’s current brand portfolio. Is a new brand necessary to serve the low- income segment or could Unilever reposition one of its existing brands or simply launch a brand extension? If you judge that a new brand is necessary, write its positioning statement and choose its name among Unilever’s worldwide brand names.(1-2 pages)Design the marketing mix. Choose the price, promotion (objectives, message, and mix), product, product (formulation and packaging), and distribution that will allow Unilever to create— and capture— value for low-income consumers in the Northeast of Brazil. Defend your choices! (2 pages)The case is about 4 pages long. The rest of it is 11 graphs and tables. Will attach in a bit.

Write a four to six (4-6) page paper in which you:Assess how globalization and technology changes have impacted the corporation you researched.Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.Assess how the vision statement and mission statement of the corporation influence its overall success. Evaluate how each category of stakeholder impacts the overall success of this corporation. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.Use technology and information resources to research issues in business administration.Write clearly and concisely about business administration using proper writing mechanics.Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.Points: 300Assignment 1: Strategic Management and Strategic CompetitivenessCriteriaUnacceptableBelow 60% FMeets Minimum Expectations60-69% DFair70-79% CProficient80-89% BExemplary90-100% A1. Assess how globalization and technology changes have impacted the corporation you researched.Weight: 20%Did not submit or incompletely assessed how globalization and technology changes have impacted the corporation you researched.Insufficiently assessed how globalization and technology changes have impacted the corporation you researched.Partially assessed how globalization and technology changes have impacted the corporation you researched.Satisfactorily assessed how globalization and technology changes have impacted the corporation you researched.Thoroughly assessed how globalization and technology changes have impacted the corporation you researched.2. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.Weight: 25%Did not submit or incompletely applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.Insufficiently applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.Partially applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.Satisfactorily applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.Thoroughly applied the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.3. Assess how the vision statement and mission statement of the corporation influence its overall success.Weight: 20%Did not submit or incompletely assessed how the vision statement and mission statement of the corporation influence its overall success.Insufficiently assessed how the vision statement and mission statement of the corporation influence its overall success.Partially assessed how the vision statement and mission statement of the corporation influence its overall success.Satisfactorily assessed how the vision statement and mission statement of the corporation influence its overall success.Thoroughly assessed how the vision statement and mission statement of the corporation influence its overall success.4. Evaluate how each category of stakeholder impacts the overall success of this corporation.Weight: 20%Did not submit or incompletely evaluated how each category of stakeholder impacts the overall success of this corporation.Insufficiently evaluated how each category of stakeholder impacts the overall success of this corporation.Partially evaluated how each category of stakeholder impacts the overall success of this corporation.Satisfactorily evaluated how each category of stakeholder impacts the overall success of this corporation.Thoroughly evaluated how each category of stakeholder impacts the overall success of this corporation.5. 2 referencesWeight: 5%No references providedDoes not meet the required number of references; all references poor quality choices.Does not meet the required number of references; some references poor quality choices.Meets number of required references; all references high quality choices.Exceeds number of required references; all references high quality choices.6. Clarity, writing mechanics, and formatting requirementsWeight: 10%More than 8 errors present7-8 errors present5-6 errors present3-4 errors present0-2 errors present