I need the following questions to be answered (4 and no essay)

Nov 10th, 2015
Business & Finance
Price: $20 USD

Question description

After reading, please answer 4 questions.

NOT APA formate! Just answer each of them around 1000 words. You can use extra source.

The Power of a Merger: Southwest

A typical price conscious consumer is the target of the merger between Southwest and AirTran. AirTran executives assert that with the merger, the potential exists to spread discount airfares farther is even greater. Discount carriers are known for stimulating competition and helping to lower airfares. Consolidation of major carriers such as United and Continental airlines brings the number of major carriers in the U.S. to only four.

In general the average consumer is finding fewer seats and higher prices and feels the airlines have worked hard to make flying not fun. Despite not pleasing to the customer, the industry is making money again with critical profit centers known as add-on fees. With $25 for a checked bag, $35 for phone reservations, and up to $300 to change a reservation, major airlines have made $2.4 billion in profits with $1.3 billion coming from add-on fees with $745 million from checked bags alone.

Southwest charges no fees for changing flights or for the first two checked bags and the merger with AirTran may help to lower ticked prices in the industry. Individuals say that wherever Southwest goes, they will pressure their competitors to refrain from excessive fees in the long haul.

Also check out http://www.southwest.com


  1. What would make the arrangement between Southwest and AirTran a merger and not an acquisition?
  2. What were the reasons that Southwest and AirTran had for merging? What approach(es) did they use?
  3. What would cause the Southwest/AirTran merger not be successful?
  4. What strategies would you recommend to Southwest should it need to restructure?

Tutor Answer

(Top Tutor) Daniel C.
School: UC Berkeley

Studypool has helped 1,244,100 students

Review from our student for this Answer

Nov 18th, 2015
"Thanks for the help. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1828 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors